--- title: "Contiki vs Topdeck: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Contiki or Topdeck? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contiki-vs-topdeck" publisher: "Brandwave" --- # Contiki vs Topdeck: Which is more popular by branded search in New Zealand? Which is more popular in search, Contiki or Topdeck? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contiki and Topdeck - **Competitive set**: Tour operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Contiki Share of Search**: 21.7% - **Topdeck Share of Search**: 2.9% ## Which is more popular in search, Contiki or Topdeck? - In August 2026, Contiki had more branded searches than Topdeck among tour operators in New Zealand. Contiki was estimated to have 7.8K branded searches compared to Topdeck’s 1K, and held a 21.7% Share of Search versus Topdeck’s 2.9%. - Contiki was ahead of Topdeck in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators in New Zealand moved from 24.3% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 7.8K. - Across the 11 months ending August 2026, Topdeck’s estimated Share of Search among tour operators in New Zealand moved from 4% to 2.9%, and its estimated monthly branded searches moved from 1.4K to 1K. ## How did search popularity change for New Zealand tour operators in August 2026? - In August 2026, Flying Kiwi overtook Contiki to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%. - In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%. - Estimated monthly branded searches for Topdeck in New Zealand fell 23.7% over 11 measured months, from 1.4K to 1K in August 2026. ## Month by month | Month | Contiki estimated searches | Contiki Share of Search | Contiki rank | Topdeck estimated searches | Topdeck Share of Search | Topdeck rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 24.3% | 2 | 1.4K | 4% | 7 | | Nov 2025 | 8.2K | 21.4% | 2 | 1.3K | 3.5% | 7 | | Dec 2025 | 8.1K | 21.3% | 2 | 1K | 2.7% | 7 | | Jan 2026 | 11.3K | 24.1% | 2 | 1.6K | 3.5% | 6 | | Feb 2026 | 7.5K | 19.8% | 3 | 1.3K | 3.5% | 7 | | Mar 2026 | 6.8K | 19.3% | 2 | 920 | 2.6% | 7 | | Apr 2026 | 7.6K | 23.3% | 2 | 1K | 3.1% | 8 | | May 2026 | 8K | 22.1% | 2 | 1K | 2.9% | 6 | | Jun 2026 | 8K | 23.9% | 2 | 1K | 3.1% | 6 | | Jul 2026 | 8K | 25.6% | 1 | 920 | 2.9% | 6 | | Aug 2026 | 7.8K | 21.7% | 2 | 1K | 2.9% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Contiki’s and Topdeck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contiki**: Measured on the search terms “african contiki”, “contiki”, “contiki com”, “contiki euro”, “contiki european tours”, “contiki for over 50s”, “contiki my”, “contiki near me”, “contiki nz”, “contiki online”, “contiki tour”, “contiki trip” and “euro contiki”, summed into one figure. - **Topdeck**: Measured on the search terms “topdeck”, “topdeck near me”, “topdeck new zealand”, “topdeck nz” and “topdeck trip”, summed into one figure. - [Contiki profile](/demand/nz/brands/contiki) - [Topdeck profile](/demand/nz/brands/topdeck) - [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Contiki or Topdeck? In August 2026, Contiki had more branded searches than Topdeck among tour operators in New Zealand. Contiki was estimated to have 7.8K branded searches compared to Topdeck’s 1K, and held a 21.7% Share of Search versus Topdeck’s 2.9%. ## Cite this page Brandwave. "Contiki vs Topdeck: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/contiki-vs-topdeck This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contiki-vs-topdeck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.