--- title: "Contiki vs Haka Tours: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Contiki or Haka Tours? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contiki-vs-haka-tours" publisher: "Brandwave" --- # Contiki vs Haka Tours: Which is more popular by branded search in New Zealand? Which is more popular in search, Contiki or Haka Tours? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contiki and Haka Tours - **Competitive set**: Tour operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Contiki Share of Search**: 21.7% - **Haka Tours Share of Search**: 0.39% ## Which is more popular in search, Contiki or Haka Tours? - In August 2026, Contiki had more branded searches than Haka Tours among tour operators in New Zealand. Contiki was estimated to have 7.8K branded searches compared to Haka Tours’ 140, and held a 21.7% Share of Search versus Haka Tours’ 0.39%. - Contiki was ahead of Haka Tours in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators in New Zealand moved from 24.3% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 7.8K. - Across the 11 months ending August 2026, Haka Tours’ estimated Share of Search among tour operators in New Zealand moved from 1.2% to 0.39%, and its estimated monthly branded searches moved from 390 to 140. ## How did search popularity change for New Zealand tour operators in August 2026? - In August 2026, Flying Kiwi overtook Contiki to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%. - In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%. - Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026. ## Month by month | Month | Contiki estimated searches | Contiki Share of Search | Contiki rank | Haka Tours estimated searches | Haka Tours Share of Search | Haka Tours rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 24.3% | 2 | 390 | 1.2% | 8 | | Nov 2025 | 8.2K | 21.4% | 2 | 340 | 0.89% | 8 | | Dec 2025 | 8.1K | 21.3% | 2 | 210 | 0.55% | 8 | | Jan 2026 | 11.3K | 24.1% | 2 | 230 | 0.49% | 8 | | Feb 2026 | 7.5K | 19.8% | 3 | 180 | 0.48% | 8 | | Mar 2026 | 6.8K | 19.3% | 2 | 330 | 0.94% | 8 | | Apr 2026 | 7.6K | 23.3% | 2 | 1.6K | 4.9% | 6 | | May 2026 | 8K | 22.1% | 2 | 330 | 0.91% | 8 | | Jun 2026 | 8K | 23.9% | 2 | 270 | 0.8% | 8 | | Jul 2026 | 8K | 25.6% | 1 | 180 | 0.57% | 8 | | Aug 2026 | 7.8K | 21.7% | 2 | 140 | 0.39% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Contiki’s and Haka Tours’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contiki**: Measured on the search terms “african contiki”, “contiki”, “contiki com”, “contiki euro”, “contiki european tours”, “contiki for over 50s”, “contiki my”, “contiki near me”, “contiki nz”, “contiki online”, “contiki tour”, “contiki trip” and “euro contiki”, summed into one figure. - **Haka Tours**: Measured on the search terms “haka tours”, “haka tours near me”, “hakatours” and “hakatours com”, summed into one figure. - [Contiki profile](/demand/nz/brands/contiki) - [Haka Tours profile](/demand/nz/brands/haka-tours) - [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Contiki or Haka Tours? In August 2026, Contiki had more branded searches than Haka Tours among tour operators in New Zealand. Contiki was estimated to have 7.8K branded searches compared to Haka Tours’ 140, and held a 21.7% Share of Search versus Haka Tours’ 0.39%. ## Cite this page Brandwave. "Contiki vs Haka Tours: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/contiki-vs-haka-tours This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contiki-vs-haka-tours. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.