--- title: "Contiki vs Flying Kiwi: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Contiki or Flying Kiwi? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contiki-vs-flying-kiwi" publisher: "Brandwave" --- # Contiki vs Flying Kiwi: Which is more popular by branded search in New Zealand? Which is more popular in search, Contiki or Flying Kiwi? Compare estimated monthly branded-search demand and Share of Search inside the Tour operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contiki and Flying Kiwi - **Competitive set**: Tour operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Contiki Share of Search**: 21.7% - **Flying Kiwi Share of Search**: 27.7% ## Which is more popular in search, Contiki or Flying Kiwi? - In August 2026, Flying Kiwi had more branded searches than Contiki among tour operators in New Zealand. Flying Kiwi was estimated to have 9.9K branded searches compared to Contiki’s 7.8K, and held a 27.7% Share of Search versus Contiki’s 21.7%. - The lead changed hands 3 times in the 11 months ending August 2026: Flying Kiwi took it in May 2026, Contiki took it in July 2026, Flying Kiwi took it in August 2026. - Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators in New Zealand moved from 24.3% to 21.7%, and its estimated monthly branded searches moved from 8.1K to 7.8K. - Across the 11 months ending August 2026, Flying Kiwi’s estimated Share of Search among tour operators in New Zealand moved from 8.7% to 27.7%, and its estimated monthly branded searches moved from 2.9K to 9.9K. ## How did search popularity change for New Zealand tour operators in August 2026? - In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%. - In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%. ## Month by month | Month | Contiki estimated searches | Contiki Share of Search | Contiki rank | Flying Kiwi estimated searches | Flying Kiwi Share of Search | Flying Kiwi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 24.3% | 2 | 2.9K | 8.7% | 5 | | Nov 2025 | 8.2K | 21.4% | 2 | 4.5K | 11.6% | 4 | | Dec 2025 | 8.1K | 21.3% | 2 | 3.6K | 9.6% | 5 | | Jan 2026 | 11.3K | 24.1% | 2 | 750 | 1.6% | 7 | | Feb 2026 | 7.5K | 19.8% | 3 | 3K | 7.8% | 6 | | Mar 2026 | 6.8K | 19.3% | 2 | 5.5K | 15.5% | 3 | | Apr 2026 | 7.6K | 23.3% | 2 | 2.9K | 9% | 5 | | May 2026 | 8K | 22.1% | 2 | 8.1K | 22.5% | 1 | | Jun 2026 | 8K | 23.9% | 2 | 8.1K | 24.2% | 1 | | Jul 2026 | 8K | 25.6% | 1 | 5.4K | 17.3% | 3 | | Aug 2026 | 7.8K | 21.7% | 2 | 9.9K | 27.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Contiki’s and Flying Kiwi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contiki**: Measured on the search terms “african contiki”, “contiki”, “contiki com”, “contiki euro”, “contiki european tours”, “contiki for over 50s”, “contiki my”, “contiki near me”, “contiki nz”, “contiki online”, “contiki tour”, “contiki trip” and “euro contiki”, summed into one figure. - **Flying Kiwi**: Measured on the search terms “flying kiwi”, “flying kiwi near me”, “flyingkiwi”, “flyingkiwi com” and “the flying kiwi”, summed into one figure. - [Contiki profile](/demand/nz/brands/contiki) - [Flying Kiwi profile](/demand/nz/brands/flying-kiwi) - [All tour operators in New Zealand](/demand/nz/categories/nz-tour-operators): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Contiki or Flying Kiwi? In August 2026, Flying Kiwi had more branded searches than Contiki among tour operators in New Zealand. Flying Kiwi was estimated to have 9.9K branded searches compared to Contiki’s 7.8K, and held a 27.7% Share of Search versus Contiki’s 21.7%. ## Cite this page Brandwave. "Contiki vs Flying Kiwi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/contiki-vs-flying-kiwi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contiki-vs-flying-kiwi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.