--- title: "Contentful vs Hygraph: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Contentful or Hygraph? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contentful-vs-hygraph" publisher: "Brandwave" --- # Contentful vs Hygraph: Which is more popular by branded search in New Zealand? Which is more popular in search, Contentful or Hygraph? Compare estimated monthly branded-search demand and Share of Search inside the Headless CMS platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contentful and Hygraph - **Competitive set**: Headless CMS platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Contentful Share of Search**: 47% - **Hygraph Share of Search**: 1.7% ## Which is more popular in search, Contentful or Hygraph? - In August 2026, Contentful had more branded searches than Hygraph among headless CMS platforms in New Zealand. Contentful was estimated to have 550 branded searches compared to Hygraph’s 20, and held a 47% Share of Search versus Hygraph’s 1.7%. - Contentful was ahead of Hygraph in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Contentful’s estimated Share of Search among headless CMS platforms in New Zealand moved from 44.1% to 47%, and its estimated monthly branded searches moved from 520 to 550. - Across the 11 months ending August 2026, Hygraph’s estimated Share of Search among headless CMS platforms in New Zealand moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 30 to 20. ## How did search popularity change for New Zealand headless CMS platforms in August 2026? - In August 2026, Contentful lost estimated Share of Search among headless CMS platforms in New Zealand, from 49.2% to 47%. - In August 2026, Hygraph lost estimated Share of Search among headless CMS platforms in New Zealand, from 2.5% to 1.7%. ## Month by month | Month | Contentful estimated searches | Contentful Share of Search | Contentful rank | Hygraph estimated searches | Hygraph Share of Search | Hygraph rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 520 | 44.1% | 1 | 30 | 2.5% | 4 | | Nov 2025 | 510 | 46.4% | 1 | 10 | 0.91% | 4 | | Dec 2025 | 380 | 40.9% | 1 | 20 | 2.2% | 4 | | Jan 2026 | 430 | 43% | 1 | 30 | 3% | 4 | | Feb 2026 | 520 | 44.8% | 1 | 40 | 3.4% | 4 | | Mar 2026 | 660 | 49.3% | 1 | 50 | 3.7% | 4 | | Apr 2026 | 570 | 45.6% | 1 | 20 | 1.6% | 4 | | May 2026 | 500 | 39.4% | 1 | 40 | 3.1% | 4 | | Jun 2026 | 580 | 44.6% | 1 | 20 | 1.5% | 4 | | Jul 2026 | 600 | 49.2% | 1 | 30 | 2.5% | 4 | | Aug 2026 | 550 | 47% | 1 | 20 | 1.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Contentful’s and Hygraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contentful**: Measured on the search terms “app contentful”, “contentful”, “contentful ai”, “contentful apps”, “contentful blog”, “contentful cms”, “contentful com”, “contentful company”, “contentful demo”, “contentful ecommerce”, “contentful headless cms”, “contentful launch”, “contentful open source”, “contentful personalization”, “contentful pricing”, “contentful reviews”, “contentful seo”, “contentful studio”, “contentful video” and “headless cms contentful”, summed into one figure. - **Hygraph**: Measured on the search terms “hygraph”, “hygraph cms”, “hygraph headless cms” and “hygraph pricing”, summed into one figure. - [Contentful profile](/demand/nz/brands/contentful) - [Hygraph profile](/demand/nz/brands/hygraph) - [All headless CMS platforms in New Zealand](/demand/nz/categories/nz-headless-cms-platforms): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Contentful or Hygraph? In August 2026, Contentful had more branded searches than Hygraph among headless CMS platforms in New Zealand. Contentful was estimated to have 550 branded searches compared to Hygraph’s 20, and held a 47% Share of Search versus Hygraph’s 1.7%. ## Cite this page Brandwave. "Contentful vs Hygraph: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/contentful-vs-hygraph This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contentful-vs-hygraph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.