---
title: "Contec vs Masimo: Which is searched more in New Zealand?"
description: "Is Contec or Masimo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pulse oximeter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/contec-vs-masimo"
publisher: "Brandwave"
---

# Contec vs Masimo: Which is searched more in New Zealand?

Is Contec or Masimo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pulse oximeter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Contec and Masimo
- **Competitive set**: Pulse oximeter brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Contec Share of Search**: 16.2%
- **Masimo Share of Search**: 21.6%

## Is Contec or Masimo more popular in search?

- In September 2026, Masimo had more branded searches than Contec among pulse oximeter brands in New Zealand. Masimo had about 80 branded searches, while Contec had 60. Masimo made up 21.6% of all pulse oximeter brand searches we track, and Contec accounted for 16.2%.
- The lead changed hands 2 times in the 12 months ending September 2026: Contec took it in November 2025, Masimo took it in December 2025.
- Across the 12 months ending September 2026, Contec’s share of searches among pulse oximeter brands in New Zealand moved from 15.6% to 16.2%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands in New Zealand moved from 25% to 21.6%, and its estimated monthly branded searches held steady at 80.

## Top pulse oximeter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masimo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Contec did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Nonin | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| ChoiceMMed | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Beurer | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Masimo | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Contec | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pulse oximeter brands

- Asked ChatGPT "Which pulse oximeter brand should I buy in New Zealand?": 1. Nonin, 2. Beurer, 3. ChoiceMMed
- Asked ChatGPT "What are the best pulse oximeter brands in New Zealand?": 1. Nonin, 2. Masimo, 3. Beurer, 4. ChoiceMMed
- Asked ChatGPT "What's the best pulse oximeter brand in New Zealand for home health checks?": 1. Nonin, 2. Beurer, 3. ChoiceMMed
- Searched Google, AI Overview "pulse oximeter nz": 1. ChoiceMMed, 2. Nonin
- Searched Google, AI Overview "finger pulse oximeter": 1. ChoiceMMed

Not named in any answer: Contec.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand pulse oximeter brands in September 2026?

- In September 2026, Contec gained share of searches among pulse oximeter brands in New Zealand, from 13.5% to 16.2%.
- In September 2026, Masimo lost share of searches among pulse oximeter brands in New Zealand, from 24.3% to 21.6%.

## Month by month

| Month | Contec estimated searches | Contec Share of Search | Contec rank | Masimo estimated searches | Masimo Share of Search | Masimo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 15.6% | 3 | 80 | 25% | 2 |
| Nov 2025 | 150 | 30% | 2 | 120 | 24% | 3 |
| Dec 2025 | 40 | 9.5% | 3 | 100 | 23.8% | 2 |
| Jan 2026 | 30 | 8.1% | 3 | 100 | 27% | 2 |
| Feb 2026 | 60 | 14% | 3 | 140 | 32.6% | 2 |
| Mar 2026 | 50 | 13.2% | 3 | 100 | 26.3% | 2 |
| Apr 2026 | 60 | 11.3% | 4 | 80 | 15.1% | 3 |
| May 2026 | 50 | 10.9% | 4 | 80 | 17.4% | 3 |
| Jun 2026 | 40 | 12.1% | 3 | 100 | 30.3% | 2 |
| Jul 2026 | 50 | 11.4% | 3 | 110 | 25% | 2 |
| Aug 2026 | 50 | 13.5% | 3 | 90 | 24.3% | 2 |
| Sep 2026 | 60 | 16.2% | 3 | 80 | 21.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Contec’s and Masimo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Contec**: Measured on the search terms “contec” and “contec pulse oximeter”, summed into one figure.
- **Masimo**: Measured on the search terms “masimo” and “masimo pulse oximeter”, summed into one figure.

- [Contec profile](/demand/nz/brands/contec)
- [Masimo profile](/demand/nz/brands/masimo)
- [All pulse oximeter brands in New Zealand](/demand/nz/categories/nz-pulse-oximeter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Contec or Masimo more popular in search?

In September 2026, Masimo had more branded searches than Contec among pulse oximeter brands in New Zealand. Masimo had about 80 branded searches, while Contec had 60. Masimo made up 21.6% of all pulse oximeter brand searches we track, and Contec accounted for 16.2%.

## Cite this page

Brandwave. "Contec vs Masimo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/contec-vs-masimo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contec-vs-masimo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
