--- title: "Contact Energy vs Spark: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Contact Energy or Spark? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contact-energy-vs-spark" publisher: "Brandwave" --- # Contact Energy vs Spark: Which is more popular by branded search in New Zealand? Which is more popular in search, Contact Energy or Spark? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contact Energy and Spark - **Competitive set**: Mobile and broadband providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Contact Energy Share of Search**: 18.5% - **Spark Share of Search**: 15% ## Which is more popular in search, Contact Energy or Spark? - In August 2026, Contact Energy had more branded searches than Spark among mobile and broadband providers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Spark’s 80.7K, and held an 18.5% Share of Search versus Spark’s 15%. - The lead changed hands once in the 11 months ending August 2026: Contact Energy took it in June 2026. - Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 14.8% to 18.5%, and its estimated monthly branded searches moved from 82.9K to 99.6K. - Across the 11 months ending August 2026, Spark’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 17.8% to 15%, and its estimated monthly branded searches moved from 99.6K to 80.7K. ## How did search popularity change for New Zealand mobile and broadband providers in August 2026? - In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%. - Spark’s estimated Share of Search among mobile and broadband providers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026. ## Month by month | Month | Contact Energy estimated searches | Contact Energy Share of Search | Contact Energy rank | Spark estimated searches | Spark Share of Search | Spark rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 82.9K | 14.8% | 4 | 99.6K | 17.8% | 2 | | Nov 2025 | 67.9K | 11.4% | 4 | 98.5K | 16.5% | 2 | | Dec 2025 | 67.2K | 13.2% | 4 | 82.6K | 16.2% | 2 | | Jan 2026 | 82.5K | 16% | 3 | 85.4K | 16.6% | 2 | | Feb 2026 | 81.9K | 15.8% | 3 | 84.2K | 16.3% | 2 | | Mar 2026 | 82.5K | 15.1% | 3 | 100K | 18.3% | 2 | | Apr 2026 | 82.6K | 15.9% | 3 | 83.5K | 16.1% | 2 | | May 2026 | 83.1K | 15.9% | 3 | 89.4K | 17.1% | 2 | | Jun 2026 | 100K | 17.9% | 2 | 94.1K | 16.8% | 3 | | Jul 2026 | 100K | 19.6% | 2 | 77.9K | 15.3% | 3 | | Aug 2026 | 99.6K | 18.5% | 2 | 80.7K | 15% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Contact Energy’s and Spark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contact Energy**: Measured on the search terms “broadband contact energy”, “contact broadband”, “contact broadband modem”, “Contact electricity”, “Contact Energy”, “contact energy broadband”, “Contact Energy electricity”, “contact energy fast fibre”, “contact energy fibre”, “Contact Energy free power”, “contact energy mobile”, “Contact Energy New Zealand”, “Contact Energy NZ”, “Contact Energy plans”, “Contact Energy prices”, “Contact Energy pricing”, “Contact free power”, “Contact Power”, “Contact Power rates” and “Contact prepay power”, summed into one figure. - **Spark**: Measured on the search terms “spark”, “spark 4g broadband”, “spark 5g broadband”, “spark broadband”, “spark broadband plans”, “spark fibre”, “spark fibre broadband”, “spark internet”, “spark internet plans”, “spark mobile”, “spark mobile plans”, “spark pay monthly”, “spark phone plans”, “spark prepaid”, “spark prepay”, “spark rural broadband” and “spark wireless broadband”, summed into one figure. - [Contact Energy profile](/demand/nz/brands/contact-energy) - [Spark profile](/demand/nz/brands/spark) - [All mobile and broadband providers in New Zealand](/demand/nz/categories/mobile-and-broadband): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Contact Energy or Spark? In August 2026, Contact Energy had more branded searches than Spark among mobile and broadband providers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Spark’s 80.7K, and held an 18.5% Share of Search versus Spark’s 15%. ## Cite this page Brandwave. "Contact Energy vs Spark: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/contact-energy-vs-spark This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contact-energy-vs-spark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.