--- title: "Contact Energy vs Powershop: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Contact Energy or Powershop? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contact-energy-vs-powershop" publisher: "Brandwave" --- # Contact Energy vs Powershop: Which is more popular by branded search in New Zealand? Which is more popular in search, Contact Energy or Powershop? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contact Energy and Powershop - **Competitive set**: electricity retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Contact Energy Share of Search**: 23.1% - **Powershop Share of Search**: 9.3% ## Which is more popular in search, Contact Energy or Powershop? - In August 2026, Contact Energy had more branded searches than Powershop among electricity retailers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Powershop’s 40.1K, and held a 23.1% Share of Search versus Powershop’s 9.3%. - Contact Energy was ahead of Powershop in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 23% to 23.1%, and its estimated monthly branded searches moved from 82.9K to 99.6K. - Across the 11 months ending August 2026, Powershop’s estimated Share of Search among electricity retailers in New Zealand moved from 9.1% to 9.3%, and its estimated monthly branded searches moved from 32.6K to 40.1K. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%. - In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%. - Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026. ## Month by month | Month | Contact Energy estimated searches | Contact Energy Share of Search | Contact Energy rank | Powershop estimated searches | Powershop Share of Search | Powershop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 82.9K | 23% | 1 | 32.6K | 9.1% | 4 | | Nov 2025 | 67.9K | 21.5% | 1 | 32.4K | 10.3% | 4 | | Dec 2025 | 67.2K | 24.5% | 1 | 26.4K | 9.6% | 4 | | Jan 2026 | 82.5K | 25.5% | 1 | 32.4K | 10% | 4 | | Feb 2026 | 81.9K | 25.2% | 1 | 33.5K | 10.3% | 4 | | Mar 2026 | 82.5K | 25.1% | 1 | 33.4K | 10.2% | 4 | | Apr 2026 | 82.6K | 23.3% | 1 | 40.8K | 11.5% | 4 | | May 2026 | 83.1K | 22.3% | 1 | 41K | 11% | 4 | | Jun 2026 | 100K | 24.1% | 1 | 40.9K | 9.9% | 4 | | Jul 2026 | 100K | 23.8% | 1 | 39.9K | 9.5% | 4 | | Aug 2026 | 99.6K | 23.1% | 1 | 40.1K | 9.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Contact Energy’s and Powershop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contact Energy**: Measured on the search terms “broadband contact energy”, “contact broadband”, “contact broadband modem”, “Contact electricity”, “Contact Energy”, “contact energy broadband”, “Contact Energy electricity”, “contact energy fast fibre”, “contact energy fibre”, “Contact Energy free power”, “contact energy mobile”, “Contact Energy New Zealand”, “Contact Energy NZ”, “Contact Energy plans”, “Contact Energy prices”, “Contact Energy pricing”, “Contact free power”, “Contact Power”, “Contact Power rates” and “Contact prepay power”, summed into one figure. - **Powershop**: Measured on the search terms “Powershop”, “Powershop electricity”, “Powershop New Zealand”, “Powershop NZ”, “Powershop plans”, “Powershop price”, “Powershop pricing” and “Powershop reviews”, summed into one figure. - [Contact Energy profile](/demand/nz/brands/contact-energy) - [Powershop profile](/demand/nz/brands/powershop) - [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Contact Energy or Powershop? In August 2026, Contact Energy had more branded searches than Powershop among electricity retailers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Powershop’s 40.1K, and held a 23.1% Share of Search versus Powershop’s 9.3%. ## Cite this page Brandwave. "Contact Energy vs Powershop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/contact-energy-vs-powershop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contact-energy-vs-powershop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.