--- title: "Contact Energy vs Nova Energy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Contact Energy or Nova Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contact-energy-vs-nova-energy" publisher: "Brandwave" --- # Contact Energy vs Nova Energy: Which is more popular by branded search in New Zealand? Which is more popular in search, Contact Energy or Nova Energy? Compare estimated monthly branded-search demand and Share of Search inside the electricity retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contact Energy and Nova Energy - **Competitive set**: electricity retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Contact Energy Share of Search**: 23.1% - **Nova Energy Share of Search**: 2% ## Which is more popular in search, Contact Energy or Nova Energy? - In August 2026, Contact Energy had more branded searches than Nova Energy among electricity retailers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Nova Energy’s 8.6K, and held a 23.1% Share of Search versus Nova Energy’s 2%. - Contact Energy was ahead of Nova Energy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 23% to 23.1%, and its estimated monthly branded searches moved from 82.9K to 99.6K. - Across the 11 months ending August 2026, Nova Energy’s estimated Share of Search among electricity retailers in New Zealand moved from 3% to 2%, and its estimated monthly branded searches moved from 10.7K to 8.6K. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%. - In August 2026, Nova Energy fell from 9th to 10th among electricity retailers in New Zealand. ## Month by month | Month | Contact Energy estimated searches | Contact Energy Share of Search | Contact Energy rank | Nova Energy estimated searches | Nova Energy Share of Search | Nova Energy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 82.9K | 23% | 1 | 10.7K | 3% | 9 | | Nov 2025 | 67.9K | 21.5% | 1 | 8.8K | 2.8% | 9 | | Dec 2025 | 67.2K | 24.5% | 1 | 7.1K | 2.6% | 9 | | Jan 2026 | 82.5K | 25.5% | 1 | 8.6K | 2.6% | 9 | | Feb 2026 | 81.9K | 25.2% | 1 | 8.6K | 2.7% | 9 | | Mar 2026 | 82.5K | 25.1% | 1 | 8.8K | 2.7% | 9 | | Apr 2026 | 82.6K | 23.3% | 1 | 8.8K | 2.5% | 10 | | May 2026 | 83.1K | 22.3% | 1 | 8.7K | 2.3% | 9 | | Jun 2026 | 100K | 24.1% | 1 | 8.6K | 2.1% | 9 | | Jul 2026 | 100K | 23.8% | 1 | 8.6K | 2% | 9 | | Aug 2026 | 99.6K | 23.1% | 1 | 8.6K | 2% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Contact Energy’s and Nova Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contact Energy**: Measured on the search terms “broadband contact energy”, “contact broadband”, “contact broadband modem”, “Contact electricity”, “Contact Energy”, “contact energy broadband”, “Contact Energy electricity”, “contact energy fast fibre”, “contact energy fibre”, “Contact Energy free power”, “contact energy mobile”, “Contact Energy New Zealand”, “Contact Energy NZ”, “Contact Energy plans”, “Contact Energy prices”, “Contact Energy pricing”, “Contact free power”, “Contact Power”, “Contact Power rates” and “Contact prepay power”, summed into one figure. - **Nova Energy**: Measured on the search terms “Nova Energy”, “Nova Energy gas”, “Nova Energy New Zealand”, “Nova Energy NZ”, “Nova Energy plans”, “Nova Energy rates” and “Nova Energy reviews”, summed into one figure. - [Contact Energy profile](/demand/nz/brands/contact-energy) - [Nova Energy profile](/demand/nz/brands/nova-energy) - [All electricity retailers in New Zealand](/demand/nz/categories/nz-electricity-retailers): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Contact Energy or Nova Energy? In August 2026, Contact Energy had more branded searches than Nova Energy among electricity retailers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Nova Energy’s 8.6K, and held a 23.1% Share of Search versus Nova Energy’s 2%. ## Cite this page Brandwave. "Contact Energy vs Nova Energy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/contact-energy-vs-nova-energy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contact-energy-vs-nova-energy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.