--- title: "Contact Energy vs Kogan Mobile: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Contact Energy or Kogan Mobile? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/contact-energy-vs-kogan-mobile" publisher: "Brandwave" --- # Contact Energy vs Kogan Mobile: Which is more popular by branded search in New Zealand? Which is more popular in search, Contact Energy or Kogan Mobile? Compare estimated monthly branded-search demand and Share of Search inside the Mobile and broadband providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Contact Energy and Kogan Mobile - **Competitive set**: Mobile and broadband providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Contact Energy Share of Search**: 18.5% - **Kogan Mobile Share of Search**: 3.1% ## Which is more popular in search, Contact Energy or Kogan Mobile? - In August 2026, Contact Energy had more branded searches than Kogan Mobile among mobile and broadband providers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Kogan Mobile’s 16.4K, and held an 18.5% Share of Search versus Kogan Mobile’s 3.1%. - Contact Energy was ahead of Kogan Mobile in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Contact Energy’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 14.8% to 18.5%, and its estimated monthly branded searches moved from 82.9K to 99.6K. - Across the 11 months ending August 2026, Kogan Mobile’s estimated Share of Search among mobile and broadband providers in New Zealand moved from 3% to 3.1%, and its estimated monthly branded searches moved from 16.6K to 16.4K. ## How did search popularity change for New Zealand mobile and broadband providers in August 2026? - In August 2026, Contact Energy lost estimated Share of Search among mobile and broadband providers in New Zealand, from 19.6% to 18.5%. ## Month by month | Month | Contact Energy estimated searches | Contact Energy Share of Search | Contact Energy rank | Kogan Mobile estimated searches | Kogan Mobile Share of Search | Kogan Mobile rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 82.9K | 14.8% | 4 | 16.6K | 3% | 7 | | Nov 2025 | 67.9K | 11.4% | 4 | 40.8K | 6.8% | 7 | | Dec 2025 | 67.2K | 13.2% | 4 | 29.9K | 5.9% | 7 | | Jan 2026 | 82.5K | 16% | 3 | 16.8K | 3.3% | 7 | | Feb 2026 | 81.9K | 15.8% | 3 | 15.4K | 3% | 7 | | Mar 2026 | 82.5K | 15.1% | 3 | 20.1K | 3.7% | 7 | | Apr 2026 | 82.6K | 15.9% | 3 | 15.2K | 2.9% | 7 | | May 2026 | 83.1K | 15.9% | 3 | 13.5K | 2.6% | 7 | | Jun 2026 | 100K | 17.9% | 2 | 15.3K | 2.7% | 7 | | Jul 2026 | 100K | 19.6% | 2 | 16.5K | 3.2% | 7 | | Aug 2026 | 99.6K | 18.5% | 2 | 16.4K | 3.1% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Contact Energy’s and Kogan Mobile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Contact Energy**: Measured on the search terms “broadband contact energy”, “contact broadband”, “contact broadband modem”, “Contact electricity”, “Contact Energy”, “contact energy broadband”, “Contact Energy electricity”, “contact energy fast fibre”, “contact energy fibre”, “Contact Energy free power”, “contact energy mobile”, “Contact Energy New Zealand”, “Contact Energy NZ”, “Contact Energy plans”, “Contact Energy prices”, “Contact Energy pricing”, “Contact free power”, “Contact Power”, “Contact Power rates” and “Contact prepay power”, summed into one figure. - **Kogan Mobile**: Measured on the search terms “accounts kogan mobile”, “kogan mobile au”, “kogan mobile black friday”, “kogan mobile broadband”, “kogan mobile deals”, “kogan mobile near me”, “kogan mobile new zealand”, “kogan mobile nz”, “kogan mobile online”, “kogan mobile plans”, “kogan mobile prepaid”, “kogan mobile prepaid plans”, “kogan mobile sale”, “kogan mobile sim card”, “kogan sim”, “kogan sim card”, “kogan sim plans”, “koganmobile”, “koganmobile co nz”, “koganmobile nz” and “koganmobile plans”, summed into one figure. - [Contact Energy profile](/demand/nz/brands/contact-energy) - [Kogan Mobile profile](/demand/nz/brands/kogan-mobile) - [All mobile and broadband providers in New Zealand](/demand/nz/categories/mobile-and-broadband): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Contact Energy or Kogan Mobile? In August 2026, Contact Energy had more branded searches than Kogan Mobile among mobile and broadband providers in New Zealand. Contact Energy was estimated to have 99.6K branded searches compared to Kogan Mobile’s 16.4K, and held an 18.5% Share of Search versus Kogan Mobile’s 3.1%. ## Cite this page Brandwave. "Contact Energy vs Kogan Mobile: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/contact-energy-vs-kogan-mobile This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/contact-energy-vs-kogan-mobile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.