--- title: "Connetix vs LEGO: Which is searched more in New Zealand?" description: "Is Connetix or LEGO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/connetix-vs-lego" publisher: "Brandwave" --- # Connetix vs LEGO: Which is searched more in New Zealand? Is Connetix or LEGO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Connetix and LEGO - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Connetix Share of Search**: 3.5% - **LEGO Share of Search**: 64.5% ## Is Connetix or LEGO more popular in search? - In September 2026, LEGO had more branded searches than Connetix among toy brands in New Zealand. LEGO had about 80,400 branded searches, while Connetix had 4,400. LEGO made up 64.5% of all toy brand searches we track, and Connetix accounted for 3.5%. - LEGO was ahead of Connetix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Connetix’s share of searches among toy brands in New Zealand moved from 4.6% to 3.5%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, LEGO’s share of searches among toy brands in New Zealand moved from 60.7% to 64.5%, and its estimated monthly branded searches moved from 71K to 80.4K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Connetix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LEGO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LEGO was listed before Connetix in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Nerf and Hasbro. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in September 2026? - In September 2026, Connetix overtook VTech to rank 4th among toy brands in New Zealand, with 3.5% of the searches. - In September 2026, LEGO lost share of searches among toy brands in New Zealand, from 69.1% to 64.5%. ## Month by month | Month | Connetix estimated searches | Connetix Share of Search | Connetix rank | LEGO estimated searches | LEGO Share of Search | LEGO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 4.6% | 4 | 71K | 60.7% | 1 | | Nov 2025 | 3.6K | 2.4% | 5 | 99.6K | 65.7% | 1 | | Dec 2025 | 2.4K | 1.4% | 5 | 126K | 71.7% | 1 | | Jan 2026 | 1.3K | 0.93% | 5 | 104K | 75% | 1 | | Feb 2026 | 1K | 1% | 7 | 71.3K | 71.1% | 1 | | Mar 2026 | 1.6K | 1.6% | 5 | 67.7K | 66.9% | 1 | | Apr 2026 | 1.6K | 1.4% | 5 | 78.4K | 70.5% | 1 | | May 2026 | 1.9K | 1.6% | 5 | 84.7K | 70.5% | 1 | | Jun 2026 | 1.9K | 1.6% | 5 | 83.9K | 69.5% | 1 | | Jul 2026 | 2.4K | 2.1% | 5 | 78.8K | 67.4% | 1 | | Aug 2026 | 2.4K | 1.8% | 5 | 92.3K | 69.1% | 1 | | Sep 2026 | 4.4K | 3.5% | 4 | 80.4K | 64.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Connetix’s and LEGO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Connetix**: Measured on the search term “connetix”. - **LEGO**: Measured on the search terms “ideas lego”, “lego”, “lego batman”, “lego city”, “lego flowers”, “lego friends”, “lego minifigures”, “lego ninjago”, “lego sale”, “lego set”, “lego speed champions”, “lego star wars”, “lego stores”, “lego technic”, “lego toy”, “pokemon lego” and “stranger things lego”, summed into one figure. - [Connetix profile](/demand/nz/brands/connetix) - [LEGO profile](/demand/nz/brands/lego) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Connetix or LEGO more popular in search? In September 2026, LEGO had more branded searches than Connetix among toy brands in New Zealand. LEGO had about 80,400 branded searches, while Connetix had 4,400. LEGO made up 64.5% of all toy brand searches we track, and Connetix accounted for 3.5%. ## Cite this page Brandwave. "Connetix vs LEGO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/connetix-vs-lego This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/connetix-vs-lego. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.