--- title: "Connect Legal Taranaki vs Goodwill Law: Which is more popular in New Zealand?" description: "Is Connect Legal Taranaki or Goodwill Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/connect-legal-taranaki-vs-goodwill-law" publisher: "Brandwave" --- # Connect Legal Taranaki vs Goodwill Law: Which is more popular in New Zealand? Is Connect Legal Taranaki or Goodwill Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Connect Legal Taranaki and Goodwill Law - **Competitive set**: New Plymouth law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Connect Legal Taranaki Share of Search**: 13.1% - **Goodwill Law Share of Search**: 6.5% ## Is Connect Legal Taranaki or Goodwill Law more popular in search? - In October 2026, Connect Legal Taranaki had more branded searches than Goodwill Law among New Plymouth law firms in New Zealand. Connect Legal Taranaki had about 140 branded searches, while Goodwill Law had 70. Connect Legal Taranaki made up 13.1% of all New Plymouth law firm searches we track, and Goodwill Law accounted for 6.5%. - The lead changed hands 3 times in the 12 months ending October 2026: Connect Legal Taranaki took it in December 2025, Goodwill Law took it in June 2026, Connect Legal Taranaki took it in August 2026. - Across the 12 months ending October 2026, Connect Legal Taranaki’s share of searches among New Plymouth law firms in New Zealand moved from 7.8% to 13.1%, and its estimated monthly branded searches moved from 110 to 140. - Across the 12 months ending October 2026, Goodwill Law’s share of searches among New Plymouth law firms in New Zealand moved from 9.9% to 6.5%, and its estimated monthly branded searches moved from 140 to 70. ## Top New Plymouth law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Goodwill Law appeared in all three answers. Connect Legal Taranaki was mentioned in two out of three: in two of the three ChatGPT answers. Goodwill Law was listed before Connect Legal Taranaki in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Govett Quilliam | 1st | 3 of 3 | 3 of 3 | | Nicholsons Lawyers | 2nd | 3 of 3 | 3 of 3 | | Goodwill Law | 3rd | 3 of 3 | 3 of 3 | | Connect Legal Taranaki | 4th | 2 of 3 | 2 of 3 | | C&M Legal | 5th | 1 of 3 | 1 of 3 | | Quinlaw | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth law firms - Asked ChatGPT "Which law firm should I hire in New Plymouth, New Zealand?": 1. Govett Quilliam, 2. Goodwill Law, 3. Nicholsons Lawyers - Asked ChatGPT "What are the best law firms in New Plymouth, New Zealand?": 1. Govett Quilliam, 2. Nicholsons Lawyers, 3. Goodwill Law, 4. Connect Legal Taranaki - Asked ChatGPT "What's the best law firm in New Plymouth, New Zealand for legal help?": 1. Govett Quilliam, 2. Connect Legal Taranaki, 3. Nicholsons Lawyers, 4. C&M Legal, 5. Goodwill Law Not named in any answer: Quinlaw. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth law firms in October 2026? - In October 2026, Quinlaw overtook Goodwill Law to rank 5th among New Plymouth law firms in New Zealand, with 8.4% of the searches. - In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches. - In October 2026, Goodwill Law lost share of searches among New Plymouth law firms in New Zealand, from 8.5% to 6.5%. ## How has branded search for Connect Legal Taranaki and Goodwill Law changed in New Zealand over the last 12 months? | Month | Connect Legal Taranaki estimated searches | Connect Legal Taranaki Share of Search | Connect Legal Taranaki rank | Goodwill Law estimated searches | Goodwill Law Share of Search | Goodwill Law rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 110 | 7.8% | 5 | 140 | 9.9% | 4 | | Dec 2025 | 110 | 9.5% | 5 | 90 | 7.8% | 6 | | Jan 2026 | 140 | 10.5% | 5 | 90 | 6.8% | 6 | | Feb 2026 | 110 | 8.1% | 5 | 90 | 6.6% | 6 | | Mar 2026 | 170 | 11.6% | 3 | 110 | 7.5% | 6 | | Apr 2026 | 110 | 8.3% | 5 | 110 | 8.3% | 6 | | May 2026 | 110 | 8.9% | 4 | 90 | 7.3% | 6 | | Jun 2026 | 110 | 9.3% | 4 | 140 | 11.9% | 3 | | Jul 2026 | 90 | 7.8% | 4 | 90 | 7.8% | 5 | | Aug 2026 | 140 | 10.3% | 3 | 110 | 8.1% | 5 | | Sep 2026 | 140 | 10.9% | 4 | 110 | 8.5% | 5 | | Oct 2026 | 140 | 13.1% | 3 | 70 | 6.5% | 6 | ## How are Connect Legal Taranaki’s and Goodwill Law’s branded searches counted? Brandwave collects information about searches that people make online using Connect Legal Taranaki’s and Goodwill Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Connect Legal Taranaki**: Measured on the search term “connect legal taranaki”. - **Goodwill Law**: Measured on the search terms “goodwill law” and “goodwill.law”, summed into one figure. - [Connect Legal Taranaki profile](/demand/nz/brands/connect-legal-taranaki) - [Goodwill Law profile](/demand/nz/brands/goodwill-law) - [All New Plymouth law firms in New Zealand](/demand/nz/locations/new-plymouth/law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Connect Legal Taranaki or Goodwill Law more popular in search? In October 2026, Connect Legal Taranaki had more branded searches than Goodwill Law among New Plymouth law firms in New Zealand. Connect Legal Taranaki had about 140 branded searches, while Goodwill Law had 70. Connect Legal Taranaki made up 13.1% of all New Plymouth law firm searches we track, and Goodwill Law accounted for 6.5%. ## Cite this page Brandwave. "Connect Legal Taranaki vs Goodwill Law: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/connect-legal-taranaki-vs-goodwill-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/connect-legal-taranaki-vs-goodwill-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.