---
title: "Confluence vs SharePoint: Which is searched more in New Zealand?"
description: "Is Confluence or SharePoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/confluence-vs-sharepoint"
publisher: "Brandwave"
---

# Confluence vs SharePoint: Which is searched more in New Zealand?

Is Confluence or SharePoint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Internal knowledge management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Confluence and SharePoint
- **Competitive set**: Internal knowledge management platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Confluence Share of Search**: 8.9%
- **SharePoint Share of Search**: 44.7%

## Is Confluence or SharePoint more popular in search?

- In September 2026, SharePoint had more branded searches than Confluence among internal knowledge management platforms in New Zealand. SharePoint had about 18,100 branded searches, while Confluence had 3,600. SharePoint made up 44.7% of all internal knowledge management platform searches we track, and Confluence accounted for 8.9%.
- SharePoint was ahead of Confluence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Confluence’s share of searches among internal knowledge management platforms in New Zealand moved from 9.8% to 8.9%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms in New Zealand moved from 40.2% to 44.7%, and its estimated monthly branded searches held steady at 18.1K.

## Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Confluence appeared in all five answers. SharePoint was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Confluence was listed before SharePoint in three out of five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Confluence | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Notion | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| SharePoint | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Guru | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Document360 | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Slab | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Nuclino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about internal knowledge management platforms

- Asked ChatGPT "Which internal knowledge management platform should I use in New Zealand?": 1. SharePoint, 2. Confluence, 3. Notion, 4. Guru
- Asked ChatGPT "What are the best internal knowledge management platforms in New Zealand?": 1. SharePoint, 2. Confluence, 3. Notion, 4. Guru, 5. Document360, 6. Slab
- Asked ChatGPT "What's the best internal knowledge management platform in New Zealand for team knowledge?": 1. Notion, 2. Confluence, 3. SharePoint, 4. Guru
- Searched Google, AI Overview "knowledge management platform": 1. Confluence, 2. Notion, 3. Guru, 4. Document360
- Searched Google, AI Overview "internal knowledge base": 1. Notion, 2. Confluence, 3. Document360

Not named in any answer: Nuclino.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand internal knowledge management platforms in September 2026?

- In September 2026, SharePoint overtook Notion to become the leader among internal knowledge management platforms in New Zealand, with 44.7% of the searches.
- In September 2026, Confluence lost share of searches among internal knowledge management platforms in New Zealand, from 9.8% to 8.9%.

## Month by month

| Month | Confluence estimated searches | Confluence Share of Search | Confluence rank | SharePoint estimated searches | SharePoint Share of Search | SharePoint rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 9.8% | 3 | 18.1K | 40.2% | 2 |
| Nov 2025 | 4.4K | 11.6% | 3 | 14.8K | 39.2% | 2 |
| Dec 2025 | 2.9K | 10.2% | 3 | 9.9K | 35% | 2 |
| Jan 2026 | 3.6K | 9.4% | 3 | 12.1K | 31.5% | 2 |
| Feb 2026 | 3.6K | 8.1% | 3 | 14.8K | 33.3% | 2 |
| Mar 2026 | 4.4K | 8.9% | 3 | 18.1K | 36.5% | 2 |
| Apr 2026 | 3.6K | 8.3% | 3 | 18.1K | 41.6% | 2 |
| May 2026 | 4.4K | 9.8% | 3 | 18.1K | 40.2% | 2 |
| Jun 2026 | 4.4K | 9.9% | 3 | 18.1K | 40.6% | 2 |
| Jul 2026 | 3.6K | 8.3% | 3 | 18.1K | 41.5% | 2 |
| Aug 2026 | 4.4K | 9.8% | 3 | 18.1K | 40.4% | 2 |
| Sep 2026 | 3.6K | 8.9% | 3 | 18.1K | 44.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Confluence’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Confluence**: Measured on the search term “confluence”.
- **SharePoint**: Measured on the search term “sharepoint”.

- [Confluence profile](/demand/nz/brands/confluence)
- [SharePoint profile](/demand/nz/brands/sharepoint)
- [All internal knowledge management platforms in New Zealand](/demand/nz/categories/nz-internal-knowledge-management-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Confluence or SharePoint more popular in search?

In September 2026, SharePoint had more branded searches than Confluence among internal knowledge management platforms in New Zealand. SharePoint had about 18,100 branded searches, while Confluence had 3,600. SharePoint made up 44.7% of all internal knowledge management platform searches we track, and Confluence accounted for 8.9%.

## Cite this page

Brandwave. "Confluence vs SharePoint: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/confluence-vs-sharepoint

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/confluence-vs-sharepoint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
