--- title: "Confitex vs MoliCare: Which is searched more in New Zealand?" description: "Is Confitex or MoliCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/confitex-vs-molicare" publisher: "Brandwave" --- # Confitex vs MoliCare: Which is searched more in New Zealand? Is Confitex or MoliCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Confitex and MoliCare - **Competitive set**: Incontinence brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Confitex Share of Search**: 2.4% - **MoliCare Share of Search**: 10.4% ## Is Confitex or MoliCare more popular in search? - In September 2026, MoliCare had more branded searches than Confitex among incontinence brands in New Zealand. MoliCare had about 390 branded searches, while Confitex had 90. MoliCare made up 10.4% of all incontinence brand searches we track, and Confitex accounted for 2.4%. - MoliCare was ahead of Confitex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Confitex’s share of searches among incontinence brands in New Zealand moved from 4.3% to 2.4%, and its estimated monthly branded searches moved from 120 to 90. - Across the 12 months ending September 2026, MoliCare’s share of searches among incontinence brands in New Zealand moved from 11.6% to 10.4%, and its estimated monthly branded searches moved from 320 to 390. ## Top incontinence brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MoliCare was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Confitex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. MoliCare was listed before Confitex in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TENA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Depend | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MoliCare | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Confitex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Poise | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about incontinence brands - Asked ChatGPT "Which incontinence brand should I buy in New Zealand?": 1. TENA, 2. Depend, 3. MoliCare, 4. Poise - Asked ChatGPT "What are the best incontinence brands in New Zealand?": 1. TENA, 2. Depend, 3. Poise, 4. MoliCare - Asked ChatGPT "What's the best incontinence brand in New Zealand for bladder leak protection?": 1. TENA, 2. Depend, 3. MoliCare - Searched Google, AI Overview "incontinence underwear nz": 1. Confitex, 2. TENA, 3. Depend - Searched Google, AI Overview "adult nappies nz": 1. TENA, 2. MoliCare Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand incontinence brands in September 2026? - In September 2026, MoliCare gained share of searches among incontinence brands in New Zealand, from 8.6% to 10.4%. - Confitex’s share of searches among incontinence brands in New Zealand has lost ground for 3 months in a row, from 3.1% to 2.4% in September 2026. ## Month by month | Month | Confitex estimated searches | Confitex Share of Search | Confitex rank | MoliCare estimated searches | MoliCare Share of Search | MoliCare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 120 | 4.3% | 5 | 320 | 11.6% | 4 | | Nov 2025 | 150 | 5.9% | 5 | 260 | 10.2% | 4 | | Dec 2025 | 120 | 5.1% | 5 | 390 | 16.6% | 3 | | Jan 2026 | 100 | 3.7% | 5 | 480 | 17.6% | 3 | | Feb 2026 | 110 | 4.2% | 5 | 260 | 9.9% | 4 | | Mar 2026 | 100 | 3% | 5 | 320 | 9.7% | 4 | | Apr 2026 | 90 | 2.9% | 5 | 320 | 10.3% | 4 | | May 2026 | 80 | 2.5% | 5 | 320 | 10.1% | 4 | | Jun 2026 | 100 | 3.1% | 5 | 320 | 9.8% | 4 | | Jul 2026 | 90 | 2.8% | 5 | 320 | 9.8% | 4 | | Aug 2026 | 90 | 2.4% | 5 | 320 | 8.6% | 4 | | Sep 2026 | 90 | 2.4% | 5 | 390 | 10.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Confitex’s and MoliCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Confitex**: Measured on the search terms “confitex”, “confitex incontinence”, “confitex pads” and “confitex pants”, summed into one figure. - **MoliCare**: Measured on the search term “molicare”. - [Confitex profile](/demand/nz/brands/confitex) - [MoliCare profile](/demand/nz/brands/molicare) - [All incontinence brands in New Zealand](/demand/nz/categories/nz-incontinence-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Confitex or MoliCare more popular in search? In September 2026, MoliCare had more branded searches than Confitex among incontinence brands in New Zealand. MoliCare had about 390 branded searches, while Confitex had 90. MoliCare made up 10.4% of all incontinence brand searches we track, and Confitex accounted for 2.4%. ## Cite this page Brandwave. "Confitex vs MoliCare: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/confitex-vs-molicare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/confitex-vs-molicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.