--- title: "Concept2 vs StairMaster: Which is more popular in New Zealand?" description: "Is Concept2 or StairMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/concept2-vs-stairmaster" publisher: "Brandwave" --- # Concept2 vs StairMaster: Which is more popular in New Zealand? Is Concept2 or StairMaster more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Concept2 and StairMaster - **Competitive set**: Home fitness equipment brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Concept2 Share of Search**: 24.4% - **StairMaster Share of Search**: 29.3% ## Is Concept2 or StairMaster more popular in search? - In October 2026, StairMaster had more branded searches than Concept2 among home fitness equipment brands in New Zealand. StairMaster had about 1,900 branded searches, while Concept2 had 1,580. StairMaster made up 29.3% of all home fitness equipment brand searches we track, and Concept2 accounted for 24.4%. - The lead changed hands 4 times in the 12 months ending October 2026: Concept2 took it in December 2025, StairMaster took it in January 2026, Concept2 took it in February 2026, StairMaster took it in September 2026. - Across the 12 months ending October 2026, Concept2’s share of searches among home fitness equipment brands in New Zealand moved from 21.9% to 24.4%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending October 2026, StairMaster’s share of searches among home fitness equipment brands in New Zealand moved from 22.4% to 29.3%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top home fitness equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Concept2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. StairMaster did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Concept2 | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | NordicTrack | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Lifespan Fitness | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | StairMaster | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogue Fitness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fitness equipment brands - Asked ChatGPT "Which home fitness equipment brand should I buy in New Zealand?": 1. Concept2, 2. Lifespan Fitness - Asked ChatGPT "What are the best home fitness equipment brands in New Zealand?": 1. Concept2, 2. NordicTrack - Asked ChatGPT "What's the best home fitness equipment brand in New Zealand for a home gym?": named none of the brands we track - Searched Google, AI Overview "best home fitness equipment": named none of the brands we track - Searched Google, AI Overview "home gym equipment nz": 1. Concept2 Not named in any answer: StairMaster, Peloton, Technogym and Rogue Fitness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand home fitness equipment brands in October 2026? - In October 2026, Concept2 overtook Peloton to rank 2nd among home fitness equipment brands in New Zealand, with 24.4% of the searches. - In October 2026, StairMaster gained share of searches among home fitness equipment brands in New Zealand, from 25.5% to 29.3%. ## How has branded search for Concept2 and StairMaster changed in New Zealand over the last 12 months? | Month | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | StairMaster estimated searches | StairMaster Share of Search | StairMaster rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 21.9% | 3 | 1.3K | 22.4% | 2 | | Dec 2025 | 1.4K | 26.2% | 1 | 1K | 19% | 3 | | Jan 2026 | 1.6K | 22.1% | 3 | 1.6K | 22.2% | 2 | | Feb 2026 | 1.4K | 21.8% | 2 | 1.3K | 20.7% | 3 | | Mar 2026 | 1.4K | 20.7% | 2 | 1.3K | 19.3% | 3 | | Apr 2026 | 1.4K | 18.9% | 2 | 1.3K | 18.2% | 3 | | May 2026 | 1.4K | 19.2% | 2 | 1.3K | 18.3% | 3 | | Jun 2026 | 1.8K | 25.1% | 1 | 1.3K | 18.1% | 3 | | Jul 2026 | 1.8K | 25.4% | 2 | 1.3K | 18.4% | 3 | | Aug 2026 | 1.8K | 25.2% | 1 | 1.6K | 22.7% | 3 | | Sep 2026 | 1.3K | 21.2% | 3 | 1.6K | 25.5% | 1 | | Oct 2026 | 1.6K | 24.4% | 2 | 1.9K | 29.3% | 1 | ## How are Concept2’s and StairMaster’s branded searches counted? Brandwave collects information about searches that people make online using Concept2’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Concept2**: Measured on the search terms “concept 2 rower”, “concept2”, “concept2 bikeerg”, “concept2 exercise bike”, “concept2 rower”, “concept2 rowerg” and “concept2 treadmill”, summed into one figure. - **StairMaster**: Measured on the search term “stairmaster”. - [Concept2 profile](/demand/nz/brands/concept2) - [StairMaster profile](/demand/nz/brands/stairmaster) - [All home fitness equipment brands in New Zealand](/demand/nz/categories/nz-fitness-equipment-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Concept2 or StairMaster more popular in search? In October 2026, StairMaster had more branded searches than Concept2 among home fitness equipment brands in New Zealand. StairMaster had about 1,900 branded searches, while Concept2 had 1,580. StairMaster made up 29.3% of all home fitness equipment brand searches we track, and Concept2 accounted for 24.4%. ## Cite this page Brandwave. "Concept2 vs StairMaster: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/concept2-vs-stairmaster This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/concept2-vs-stairmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.