--- title: "Concept2 vs NordicTrack: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Concept2 or NordicTrack? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/concept2-vs-nordictrack" publisher: "Brandwave" --- # Concept2 vs NordicTrack: Which is more popular by branded search in New Zealand? Which is more popular in search, Concept2 or NordicTrack? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Concept2 and NordicTrack - **Competitive set**: Home fitness equipment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Concept2 Share of Search**: 43.6% - **NordicTrack Share of Search**: 8.7% ## Which is more popular in search, Concept2 or NordicTrack? - In August 2026, Concept2 had more branded searches than NordicTrack among home fitness equipment brands in New Zealand. Concept2 was estimated to have 3.6K branded searches compared to NordicTrack’s 710, and held a 43.6% Share of Search versus NordicTrack’s 8.7%. - Concept2 was ahead of NordicTrack in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Concept2’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 26.7% to 43.6%, and its estimated monthly branded searches moved from 1.8K to 3.6K. - Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 9.6% to 8.7%, and its estimated monthly branded searches moved from 630 to 710. ## How did search popularity change for New Zealand home fitness equipment brands in August 2026? - In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%. - In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%. ## Month by month | Month | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | NordicTrack estimated searches | NordicTrack Share of Search | NordicTrack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 26.7% | 2 | 630 | 9.6% | 4 | | Nov 2025 | 1.9K | 31.7% | 2 | 450 | 7.6% | 4 | | Dec 2025 | 2.1K | 36.4% | 1 | 650 | 11.4% | 4 | | Jan 2026 | 2.7K | 35.6% | 1 | 970 | 12.8% | 4 | | Feb 2026 | 2.6K | 36.7% | 1 | 900 | 12.7% | 4 | | Mar 2026 | 2.6K | 34.9% | 1 | 1.2K | 15.5% | 4 | | Apr 2026 | 2.5K | 30% | 1 | 1.1K | 14.1% | 4 | | May 2026 | 3K | 33.6% | 1 | 1K | 11.3% | 4 | | Jun 2026 | 3.8K | 40.7% | 1 | 1K | 10.7% | 5 | | Jul 2026 | 3.9K | 42.1% | 1 | 910 | 9.9% | 4 | | Aug 2026 | 3.6K | 43.6% | 1 | 710 | 8.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Concept2’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Concept2**: Measured on the search terms “concept 2 rower”, “concept 2 rower erg”, “concept 2 rower for sale”, “concept2”, “concept2 bikeerg”, “concept2 com”, “concept2 exercise bike”, “concept2 model d indoor rowing machine with pm5 display”, “concept2 new zealand”, “concept2 nz”, “concept2 online”, “concept2 rower”, “concept2 rowerg”, “concept2 rowerg rowing machine”, “concept2 skierg 2”, “concept2 skierg with pm5” and “concept2 treadmill”, summed into one figure. - **NordicTrack**: Measured on the search terms “nordictrack”, “nordictrack 1750”, “nordictrack 2450”, “nordictrack com”, “nordictrack commercial 1750”, “nordictrack cross trainer”, “nordictrack exercise bike”, “nordictrack home gym”, “nordictrack near me”, “nordictrack nz”, “nordictrack rower” and “nordictrack treadmill”, summed into one figure. - [Concept2 profile](/demand/nz/brands/concept2) - [NordicTrack profile](/demand/nz/brands/nordictrack) - [All home fitness equipment brands in New Zealand](/demand/nz/categories/nz-fitness-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Concept2 or NordicTrack? In August 2026, Concept2 had more branded searches than NordicTrack among home fitness equipment brands in New Zealand. Concept2 was estimated to have 3.6K branded searches compared to NordicTrack’s 710, and held a 43.6% Share of Search versus NordicTrack’s 8.7%. ## Cite this page Brandwave. "Concept2 vs NordicTrack: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/concept2-vs-nordictrack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/concept2-vs-nordictrack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.