--- title: "Concept2 vs Lifespan Fitness: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Concept2 or Lifespan Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/concept2-vs-lifespan-fitness" publisher: "Brandwave" --- # Concept2 vs Lifespan Fitness: Which is more popular by branded search in New Zealand? Which is more popular in search, Concept2 or Lifespan Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Concept2 and Lifespan Fitness - **Competitive set**: Home fitness equipment brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Concept2 Share of Search**: 43.6% - **Lifespan Fitness Share of Search**: 0.61% ## Which is more popular in search, Concept2 or Lifespan Fitness? - In August 2026, Concept2 had more branded searches than Lifespan Fitness among home fitness equipment brands in New Zealand. Concept2 was estimated to have 3.6K branded searches compared to Lifespan Fitness’ 50, and held a 43.6% Share of Search versus Lifespan Fitness’ 0.61%. - Concept2 was ahead of Lifespan Fitness in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Concept2’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 26.7% to 43.6%, and its estimated monthly branded searches moved from 1.8K to 3.6K. - Across the 11 months ending August 2026, Lifespan Fitness’ estimated Share of Search among home fitness equipment brands in New Zealand held steady at 0.61%, and its estimated monthly branded searches moved from 40 to 50. ## How did search popularity change for New Zealand home fitness equipment brands in August 2026? - In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%. - Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026. ## Month by month | Month | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | Lifespan Fitness estimated searches | Lifespan Fitness Share of Search | Lifespan Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 26.7% | 2 | 40 | 0.61% | 6 | | Nov 2025 | 1.9K | 31.7% | 2 | 30 | 0.51% | 6 | | Dec 2025 | 2.1K | 36.4% | 1 | 40 | 0.7% | 6 | | Jan 2026 | 2.7K | 35.6% | 1 | 30 | 0.4% | 6 | | Feb 2026 | 2.6K | 36.7% | 1 | 40 | 0.57% | 6 | | Mar 2026 | 2.6K | 34.9% | 1 | 60 | 0.79% | 6 | | Apr 2026 | 2.5K | 30% | 1 | 40 | 0.49% | 6 | | May 2026 | 3K | 33.6% | 1 | 40 | 0.45% | 6 | | Jun 2026 | 3.8K | 40.7% | 1 | 30 | 0.32% | 6 | | Jul 2026 | 3.9K | 42.1% | 1 | 40 | 0.44% | 6 | | Aug 2026 | 3.6K | 43.6% | 1 | 50 | 0.61% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Concept2’s and Lifespan Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Concept2**: Measured on the search terms “concept 2 rower”, “concept 2 rower erg”, “concept 2 rower for sale”, “concept2”, “concept2 bikeerg”, “concept2 com”, “concept2 exercise bike”, “concept2 model d indoor rowing machine with pm5 display”, “concept2 new zealand”, “concept2 nz”, “concept2 online”, “concept2 rower”, “concept2 rowerg”, “concept2 rowerg rowing machine”, “concept2 skierg 2”, “concept2 skierg with pm5” and “concept2 treadmill”, summed into one figure. - **Lifespan Fitness**: Measured on the search terms “lifespan fitness”, “lifespan fitness exercise bike”, “lifespan fitness near me”, “lifespan fitness rower”, “lifespan fitness treadmill”, “lifespan treadmill”, “lifespanfitness” and “lifespanfitness treadmill”, summed into one figure. - [Concept2 profile](/demand/nz/brands/concept2) - [Lifespan Fitness profile](/demand/nz/brands/lifespan-fitness) - [All home fitness equipment brands in New Zealand](/demand/nz/categories/nz-fitness-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Concept2 or Lifespan Fitness? In August 2026, Concept2 had more branded searches than Lifespan Fitness among home fitness equipment brands in New Zealand. Concept2 was estimated to have 3.6K branded searches compared to Lifespan Fitness’ 50, and held a 43.6% Share of Search versus Lifespan Fitness’ 0.61%. ## Cite this page Brandwave. "Concept2 vs Lifespan Fitness: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/concept2-vs-lifespan-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/concept2-vs-lifespan-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.