--- title: "Concept2 vs Elite Fitness: Which is searched more in New Zealand?" description: "Is Concept2 or Elite Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/concept2-vs-elite-fitness" publisher: "Brandwave" --- # Concept2 vs Elite Fitness: Which is searched more in New Zealand? Is Concept2 or Elite Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fitness equipment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Concept2 and Elite Fitness - **Competitive set**: Home fitness equipment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Concept2 Share of Search**: 14.5% - **Elite Fitness Share of Search**: 39.3% ## Is Concept2 or Elite Fitness more popular in search? - In September 2026, Elite Fitness had more branded searches than Concept2 among home fitness equipment brands in New Zealand. Elite Fitness had about 3,600 branded searches, while Concept2 had 1,330. Elite Fitness made up 39.3% of all home fitness equipment brand searches we track, and Concept2 accounted for 14.5%. - Elite Fitness was ahead of Concept2 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Concept2’s share of searches among home fitness equipment brands in New Zealand moved from 11.4% to 14.5%, and its estimated monthly branded searches moved from 1.2K to 1.3K. - Across the 12 months ending September 2026, Elite Fitness’ share of searches among home fitness equipment brands in New Zealand moved from 42.6% to 39.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top home fitness equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Concept2 and Elite Fitness were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Concept2 was listed before Elite Fitness in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Industrial Athletic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Concept2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Elite Fitness | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | LifeSpan | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | NordicTrack | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rogue Fitness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fitness equipment brands - Asked ChatGPT "Which home fitness equipment brand should I buy in New Zealand?": 1. Concept2, 2. LifeSpan, 3. Industrial Athletic - Asked ChatGPT "What are the best home fitness equipment brands in New Zealand?": 1. Industrial Athletic, 2. Concept2, 3. NordicTrack, 4. Elite Fitness - Asked ChatGPT "What's the best home fitness equipment brand in New Zealand for a home gym?": 1. Elite Fitness, 2. Industrial Athletic - Searched Google, AI Overview "best home fitness equipment": named none of the brands we track - Searched Google, AI Overview "home gym equipment nz": 1. Industrial Athletic, 2. Concept2, 3. Elite Fitness Not named in any answer: Peloton, Technogym and Rogue Fitness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand home fitness equipment brands in September 2026? - In September 2026, Peloton overtook Concept2 to rank 2nd among home fitness equipment brands in New Zealand, with 17.3% of the searches. - In September 2026, Concept2 lost share of searches among home fitness equipment brands in New Zealand, from 16.4% to 14.5%. - In September 2026, Elite Fitness lost share of searches among home fitness equipment brands in New Zealand, from 40.5% to 39.3%. ## Month by month | Month | Concept2 estimated searches | Concept2 Share of Search | Concept2 rank | Elite Fitness estimated searches | Elite Fitness Share of Search | Elite Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 11.4% | 3 | 4.4K | 42.6% | 1 | | Nov 2025 | 1.3K | 12.9% | 3 | 4.4K | 44.6% | 1 | | Dec 2025 | 1.4K | 16% | 2 | 3.6K | 41.8% | 1 | | Jan 2026 | 1.6K | 14.5% | 3 | 4.4K | 40% | 1 | | Feb 2026 | 1.4K | 14.6% | 3 | 3.6K | 38.3% | 1 | | Mar 2026 | 1.4K | 14% | 3 | 3.6K | 36.4% | 1 | | Apr 2026 | 1.4K | 12% | 3 | 4.4K | 39.1% | 1 | | May 2026 | 1.4K | 12.1% | 3 | 4.4K | 38.8% | 1 | | Jun 2026 | 1.8K | 15.5% | 2 | 4.4K | 37.9% | 1 | | Jul 2026 | 1.8K | 15.8% | 3 | 4.4K | 38.6% | 1 | | Aug 2026 | 1.8K | 16.4% | 2 | 4.4K | 40.5% | 1 | | Sep 2026 | 1.3K | 14.5% | 3 | 3.6K | 39.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Concept2’s and Elite Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Concept2**: Measured on the search terms “concept 2 rower”, “concept2”, “concept2 bikeerg”, “concept2 exercise bike”, “concept2 rower”, “concept2 rowerg” and “concept2 treadmill”, summed into one figure. - **Elite Fitness**: Measured on the search terms “elite fitness” and “elitefitness”, summed into one figure. - [Concept2 profile](/demand/nz/brands/concept2) - [Elite Fitness profile](/demand/nz/brands/elite-fitness) - [All home fitness equipment brands in New Zealand](/demand/nz/categories/nz-fitness-equipment-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Concept2 or Elite Fitness more popular in search? In September 2026, Elite Fitness had more branded searches than Concept2 among home fitness equipment brands in New Zealand. Elite Fitness had about 3,600 branded searches, while Concept2 had 1,330. Elite Fitness made up 39.3% of all home fitness equipment brand searches we track, and Concept2 accounted for 14.5%. ## Cite this page Brandwave. "Concept2 vs Elite Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/concept2-vs-elite-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/concept2-vs-elite-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.