--- title: "Companion vs MSR: Which is searched more in New Zealand?" description: "Is Companion or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping stove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/companion-vs-msr" publisher: "Brandwave" --- # Companion vs MSR: Which is searched more in New Zealand? Is Companion or MSR more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping stove brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Companion and MSR - **Competitive set**: Camping stove brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Companion Share of Search**: 0.48% - **MSR Share of Search**: 4.8% ## Is Companion or MSR more popular in search? - In September 2026, MSR had more branded searches than Companion among camping stove brands in New Zealand. MSR had about 100 branded searches, while Companion had 10. MSR made up 4.8% of all camping stove brand searches we track, and Companion accounted for 0.48%. - MSR was ahead of Companion in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Companion’s share of searches among camping stove brands in New Zealand moved from 0.46% to 0.48%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, MSR’s share of searches among camping stove brands in New Zealand moved from 4.6% to 4.8%, and its estimated monthly branded searches held steady at 100. ## Top camping stove brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MSR appeared in all five answers. Companion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MSR was listed before Companion in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MSR | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jetboil | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Companion | 4th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about camping stove brands - Asked ChatGPT "Which camping stove brand should I buy in New Zealand?": 1. Companion, 2. Jetboil, 3. MSR, 4. Coleman - Asked ChatGPT "What are the best camping stove brands in New Zealand?": 1. MSR, 2. Jetboil, 3. Coleman, 4. Companion - Asked ChatGPT "What's the best camping stove brand in New Zealand for hot meals outdoors?": 1. Coleman, 2. Jetboil, 3. MSR - Searched Google, AI Overview "camp stove nz": 1. MSR, 2. Jetboil, 3. Coleman - Searched Google, AI Overview "portable stove nz": 1. MSR, 2. Jetboil, 3. Coleman Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping stove brands in September 2026? - In September 2026, MSR lost share of searches among camping stove brands in New Zealand, from 6.2% to 4.8%. ## Month by month | Month | Companion estimated searches | Companion Share of Search | Companion rank | MSR estimated searches | MSR Share of Search | MSR rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.46% | 4 | 100 | 4.6% | 3 | | Nov 2025 | 10 | 0.36% | 4 | 120 | 4.3% | 3 | | Dec 2025 | 20 | 0.6% | 4 | 110 | 3.3% | 3 | | Jan 2026 | 10 | 0.35% | 4 | 160 | 5.7% | 3 | | Feb 2026 | 10 | 0.48% | 4 | 80 | 3.8% | 3 | | Mar 2026 | 10 | 0.38% | 4 | 140 | 5.3% | 2 | | Apr 2026 | 10 | 0.38% | 4 | 130 | 5% | 2 | | May 2026 | 10 | 0.57% | 4 | 80 | 4.6% | 2 | | Jun 2026 | 10 | 0.57% | 4 | 80 | 4.5% | 2 | | Jul 2026 | 10 | 0.56% | 4 | 80 | 4.5% | 3 | | Aug 2026 | 10 | 0.56% | 4 | 110 | 6.2% | 2 | | Sep 2026 | 10 | 0.48% | 4 | 100 | 4.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Companion’s and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Companion**: Measured on the search term “companion camping”. - **MSR**: Measured on the search terms “msr camping stove” and “msr stove”, summed into one figure. - [Companion profile](/demand/nz/brands/companion) - [MSR profile](/demand/nz/brands/msr) - [All camping stove brands in New Zealand](/demand/nz/categories/nz-camping-stove-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Companion or MSR more popular in search? In September 2026, MSR had more branded searches than Companion among camping stove brands in New Zealand. MSR had about 100 branded searches, while Companion had 10. MSR made up 4.8% of all camping stove brand searches we track, and Companion accounted for 0.48%. ## Cite this page Brandwave. "Companion vs MSR: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/companion-vs-msr This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/companion-vs-msr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.