--- title: "Columbia vs IceMule: Which is searched more in New Zealand?" description: "Is Columbia or IceMule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/columbia-vs-icemule" publisher: "Brandwave" --- # Columbia vs IceMule: Which is searched more in New Zealand? Is Columbia or IceMule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Columbia and IceMule - **Competitive set**: Backpack cooler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Columbia Share of Search**: 56.5% - **IceMule Share of Search**: 1.6% ## Is Columbia or IceMule more popular in search? - In September 2026, Columbia had more branded searches than IceMule among backpack cooler brands in New Zealand. Columbia had about 350 branded searches, while IceMule had 10. Columbia made up 56.5% of all backpack cooler brand searches we track, and IceMule accounted for 1.6%. - Columbia was ahead of IceMule in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Columbia’s share of searches among backpack cooler brands in New Zealand moved from 42.7% to 56.5%, and its estimated monthly branded searches moved from 320 to 350. - Across the 12 months ending September 2026, IceMule’s share of searches among backpack cooler brands in New Zealand moved from 2.7% to 1.6%, and its estimated monthly branded searches moved from 20 to 10. ## Top backpack cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IceMule appeared in all five answers. Columbia did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | IceMule | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Engel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Igloo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backpack cooler brands - Asked ChatGPT "Which backpack cooler brand should I buy in New Zealand?": 1. YETI, 2. IceMule, 3. Engel - Asked ChatGPT "What are the best backpack cooler brands in New Zealand?": 1. YETI, 2. IceMule, 3. Engel, 4. Coleman - Asked ChatGPT "What's the best backpack cooler brand in New Zealand for picnics and trips?": 1. YETI, 2. Coleman, 3. IceMule - Searched Google, AI Overview "best backpack cooler": 1. IceMule, 2. Coleman - Searched Google, AI Overview "insulated backpack cooler": 1. YETI, 2. IceMule Not named in any answer: Columbia and Igloo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand backpack cooler brands in September 2026? - In September 2026, Columbia lost share of searches among backpack cooler brands in New Zealand, from 67.9% to 56.5%. - In September 2026, IceMule lost share of searches among backpack cooler brands in New Zealand, from 2.6% to 1.6%. ## Month by month | Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | IceMule estimated searches | IceMule Share of Search | IceMule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 42.7% | 1 | 20 | 2.7% | 5 | | Nov 2025 | 280 | 30.4% | 2 | 20 | 2.2% | 5 | | Dec 2025 | 430 | 26.4% | 2 | 20 | 1.2% | 5 | | Jan 2026 | 430 | 37.4% | 2 | 20 | 1.7% | 4 | | Feb 2026 | 370 | 50% | 1 | 20 | 2.7% | 4 | | Mar 2026 | 370 | 55.2% | 1 | 20 | 3% | 4 | | Apr 2026 | 500 | 71.4% | 1 | 10 | 1.4% | 5 | | May 2026 | 530 | 71.6% | 1 | 20 | 2.7% | 4 | | Jun 2026 | 530 | 72.6% | 1 | 20 | 2.7% | 4 | | Jul 2026 | 490 | 66.2% | 1 | 10 | 1.4% | 6 | | Aug 2026 | 530 | 67.9% | 1 | 20 | 2.6% | 4 | | Sep 2026 | 350 | 56.5% | 1 | 10 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Columbia’s and IceMule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Columbia**: Measured on the search terms “columbia sportswear” and “columbia sportswear fleece”, summed into one figure. - **IceMule**: Measured on the search terms “icemule” and “icemule cooler”, summed into one figure. - [Columbia profile](/demand/nz/brands/columbia) - [IceMule profile](/demand/nz/brands/icemule) - [All backpack cooler brands in New Zealand](/demand/nz/categories/nz-backpack-cooler-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Columbia or IceMule more popular in search? In September 2026, Columbia had more branded searches than IceMule among backpack cooler brands in New Zealand. Columbia had about 350 branded searches, while IceMule had 10. Columbia made up 56.5% of all backpack cooler brand searches we track, and IceMule accounted for 1.6%. ## Cite this page Brandwave. "Columbia vs IceMule: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/columbia-vs-icemule This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/columbia-vs-icemule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.