--- title: "Columbia vs Hunter: Which is searched more in New Zealand?" description: "Is Columbia or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/columbia-vs-hunter" publisher: "Brandwave" --- # Columbia vs Hunter: Which is searched more in New Zealand? Is Columbia or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Columbia and Hunter - **Competitive set**: Waterproof boots brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Columbia Share of Search**: 0.86% - **Hunter Share of Search**: 3.3% ## Is Columbia or Hunter more popular in search? - In September 2026, Hunter had more branded searches than Columbia among waterproof boots brands in New Zealand. Hunter had about 1,350 branded searches, while Columbia had 350. Hunter made up 3.3% of all waterproof boots brand searches we track, and Columbia accounted for 0.86%. - Hunter was ahead of Columbia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Columbia’s share of searches among waterproof boots brands in New Zealand moved from 0.85% to 0.86%, and its estimated monthly branded searches moved from 320 to 350. - Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 810 to 1.4K. ## Top waterproof boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Columbia nor Hunter showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Merrell | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KEEN | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Blundstone | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Skellerup | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Skechers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof boots brands - Asked ChatGPT "Which waterproof boot brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. KEEN, 4. Blundstone, 5. Skellerup - Asked ChatGPT "What are the best waterproof boot brands in New Zealand?": 1. Salomon, 2. Merrell, 3. KEEN, 4. Blundstone, 5. Skellerup - Asked ChatGPT "What's the best waterproof boot brand in New Zealand for wet weather walking?": 1. Salomon, 2. Merrell - Searched Google, AI Overview "waterproof boots nz": 1. Merrell - Searched Google, AI Overview "women's waterproof boots": 1. KEEN, 2. Blundstone Not named in any answer: Skechers, Hunter and Columbia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand waterproof boots brands in September 2026? - In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%. ## Month by month | Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | Hunter estimated searches | Hunter Share of Search | Hunter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.85% | 7 | 810 | 2.2% | 6 | | Nov 2025 | 280 | 0.55% | 7 | 790 | 1.6% | 6 | | Dec 2025 | 430 | 0.97% | 7 | 1.1K | 2.4% | 6 | | Jan 2026 | 430 | 1.1% | 7 | 1.1K | 2.8% | 6 | | Feb 2026 | 370 | 1.1% | 7 | 810 | 2.5% | 6 | | Mar 2026 | 370 | 0.97% | 7 | 990 | 2.6% | 6 | | Apr 2026 | 500 | 1.2% | 7 | 1.7K | 4.1% | 6 | | May 2026 | 530 | 1.3% | 7 | 1.1K | 2.7% | 6 | | Jun 2026 | 530 | 1.3% | 7 | 1.4K | 3.4% | 6 | | Jul 2026 | 490 | 1.3% | 7 | 1.4K | 3.6% | 6 | | Aug 2026 | 530 | 1.3% | 7 | 1.7K | 4% | 6 | | Sep 2026 | 350 | 0.86% | 7 | 1.4K | 3.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Columbia’s and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Columbia**: Measured on the search terms “columbia sportswear” and “columbia sportswear fleece”, summed into one figure. - **Hunter**: Measured on the search terms “hunter boots” and “hunter io”, summed into one figure. - [Columbia profile](/demand/nz/brands/columbia) - [Hunter profile](/demand/nz/brands/hunter) - [All waterproof boots brands in New Zealand](/demand/nz/categories/nz-waterproof-boots-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Columbia or Hunter more popular in search? In September 2026, Hunter had more branded searches than Columbia among waterproof boots brands in New Zealand. Hunter had about 1,350 branded searches, while Columbia had 350. Hunter made up 3.3% of all waterproof boots brand searches we track, and Columbia accounted for 0.86%. ## Cite this page Brandwave. "Columbia vs Hunter: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/columbia-vs-hunter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/columbia-vs-hunter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.