--- title: "ColourPop vs Essence: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ColourPop or Essence? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colourpop-vs-essence-makeup" publisher: "Brandwave" --- # ColourPop vs Essence: Which is more popular by branded search in New Zealand? Which is more popular in search, ColourPop or Essence? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ColourPop and Essence - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **ColourPop Share of Search**: 0.92% - **Essence Share of Search**: 1.4% ## Which is more popular in search, ColourPop or Essence? - In August 2026, Essence had more branded searches than ColourPop among makeup and cosmetics brands in New Zealand. Essence was estimated to have 2.3K branded searches compared to ColourPop’s 1.6K, and held a 1.4% Share of Search versus ColourPop’s 0.92%. - Essence was ahead of ColourPop in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ColourPop’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.77% to 0.92%, and its estimated monthly branded searches moved from 1.2K to 1.6K. - Across the 11 months ending August 2026, Essence’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 1.7K to 2.3K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, ColourPop rose from 26th to 24th among makeup and cosmetics brands in New Zealand. - In August 2026, Essence fell from 19th to 21st among makeup and cosmetics brands in New Zealand. ## Month by month | Month | ColourPop estimated searches | ColourPop Share of Search | ColourPop rank | Essence estimated searches | Essence Share of Search | Essence rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 0.77% | 29 | 1.7K | 1.1% | 23 | | Nov 2025 | 1.3K | 0.68% | 28 | 1.8K | 0.93% | 23 | | Dec 2025 | 1.2K | 0.66% | 29 | 1.6K | 0.91% | 24 | | Jan 2026 | 1.4K | 0.98% | 27 | 1.5K | 1.1% | 23 | | Feb 2026 | 1K | 0.82% | 27 | 1.2K | 0.98% | 25 | | Mar 2026 | 1.3K | 0.94% | 26 | 1.5K | 1.1% | 22 | | Apr 2026 | 970 | 0.72% | 29 | 1.6K | 1.2% | 22 | | May 2026 | 1.2K | 0.8% | 28 | 1.6K | 1.1% | 25 | | Jun 2026 | 1.2K | 0.81% | 27 | 2.5K | 1.7% | 19 | | Jul 2026 | 1.5K | 0.89% | 26 | 2.4K | 1.4% | 19 | | Aug 2026 | 1.6K | 0.92% | 24 | 2.3K | 1.4% | 21 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ColourPop’s and Essence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ColourPop**: Measured on the search terms “colourpop”, “colourpop eye makeup” and “colourpop nz”, summed into one figure. - **Essence**: Measured on the search terms “essence cosmetics”, “essence makeup”, “essence makeup makeup”, “essence makeup nz”, “essence mascara” and “essence nz”, summed into one figure. - [ColourPop profile](/demand/nz/brands/colourpop) - [Essence profile](/demand/nz/brands/essence-makeup) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ColourPop or Essence? In August 2026, Essence had more branded searches than ColourPop among makeup and cosmetics brands in New Zealand. Essence was estimated to have 2.3K branded searches compared to ColourPop’s 1.6K, and held a 1.4% Share of Search versus ColourPop’s 0.92%. ## Cite this page Brandwave. "ColourPop vs Essence: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/colourpop-vs-essence-makeup This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colourpop-vs-essence-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.