--- title: "Colorsteel vs Laminex: Which is more popular in New Zealand?" description: "Is Colorsteel or Laminex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Building product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colorsteel-vs-laminex" publisher: "Brandwave" --- # Colorsteel vs Laminex: Which is more popular in New Zealand? Is Colorsteel or Laminex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Building product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colorsteel and Laminex - **Competitive set**: Building product brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Colorsteel Share of Search**: 13.8% - **Laminex Share of Search**: 9.1% ## Is Colorsteel or Laminex more popular in search? - In October 2026, Colorsteel had more branded searches than Laminex among building product brands in New Zealand. Colorsteel had about 4,400 branded searches, while Laminex had 2,890. Colorsteel made up 13.8% of all building product brand searches we track, and Laminex accounted for 9.1%. - Colorsteel was ahead of Laminex in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Colorsteel’s share of searches among building product brands in New Zealand moved from 14.2% to 13.8%, and its estimated monthly branded searches moved from 4.7K to 4.4K. - Across the 12 months ending October 2026, Laminex’s share of searches among building product brands in New Zealand moved from 8.8% to 9.1%, and its estimated monthly branded searches held steady at 2.9K. ## Top building product brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colorsteel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Laminex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Colorsteel was listed before Laminex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | James Hardie | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Colorsteel | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | GIB | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pink Batts | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Vantage | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Resene Construction Systems | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Laminex | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Abodo | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Carter Holt Harvey | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Nelson Pine | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Steel & Tube | 11th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about building product brands - Asked ChatGPT "Which building product brand should I buy in New Zealand?": 1. GIB, 2. James Hardie, 3. Colorsteel, 4. Pink Batts, 5. Resene Construction Systems - Asked ChatGPT "What are the best building product brands in New Zealand?": 1. GIB, 2. James Hardie, 3. Colorsteel, 4. Pink Batts, 5. Resene Construction Systems, 6. Laminex, 7. Abodo, 8. Vantage, 9. Carter Holt Harvey, 10. Nelson Pine, 11. Steel & Tube - Asked ChatGPT "What's the best building product brand in New Zealand for new builds?": 1. James Hardie, 2. Colorsteel, 3. Vantage, 4. Pink Batts, 5. GIB - Searched Google, AI Overview "building supplies nz": 1. GIB - Searched Google, AI Overview "plasterboard brands": 1. GIB Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand building product brands in October 2026? - In October 2026, GIB overtook Colorsteel to rank 3rd among building product brands in New Zealand, with 14.9% of the searches. - In October 2026, Colorsteel gained share of searches among building product brands in New Zealand, from 12.7% to 13.8%. - In October 2026, Laminex lost share of searches among building product brands in New Zealand, from 10% to 9.1%. ## How has branded search for Colorsteel and Laminex changed in New Zealand over the last 12 months? | Month | Colorsteel estimated searches | Colorsteel Share of Search | Colorsteel rank | Laminex estimated searches | Laminex Share of Search | Laminex rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.7K | 14.2% | 3 | 2.9K | 8.8% | 5 | | Dec 2025 | 3.6K | 14.1% | 2 | 1.9K | 7.5% | 5 | | Jan 2026 | 4.6K | 16% | 2 | 2.2K | 7.8% | 5 | | Feb 2026 | 5.1K | 16.6% | 2 | 2.8K | 9.2% | 5 | | Mar 2026 | 5.9K | 15.7% | 3 | 3.4K | 9.1% | 5 | | Apr 2026 | 4.7K | 14.7% | 3 | 2.9K | 8.9% | 5 | | May 2026 | 4.9K | 13.7% | 3 | 3.4K | 9.6% | 5 | | Jun 2026 | 4.8K | 13.5% | 3 | 3.4K | 9.6% | 5 | | Jul 2026 | 4.4K | 12.7% | 3 | 3.4K | 9.8% | 5 | | Aug 2026 | 4.4K | 11.5% | 3 | 3.4K | 9% | 5 | | Sep 2026 | 4.3K | 12.7% | 3 | 3.4K | 10% | 5 | | Oct 2026 | 4.4K | 13.8% | 4 | 2.9K | 9.1% | 5 | ## How are Colorsteel’s and Laminex’s branded searches counted? Brandwave collects information about searches that people make online using Colorsteel’s and Laminex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colorsteel**: Measured on the search terms “colorsteel”, “colorsteel colours”, “colorsteel dridex”, “colorsteel flashing”, “colorsteel flaxpod”, “colorsteel ironsand”, “colorsteel karaka”, “colorsteel scoria” and “flaxpod colorsteel”, summed into one figure. - **Laminex**: Measured on the search terms “formica laminex”, “laminex”, “laminex benchtops”, “laminex board”, “laminex cladding”, “laminex hpl”, “laminex laminate”, “laminex melteca” and “laminex strandfloor”, summed into one figure. - [Colorsteel profile](/demand/nz/brands/colorsteel) - [Laminex profile](/demand/nz/brands/laminex) - [All building product brands in New Zealand](/demand/nz/categories/nz-building-product-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colorsteel or Laminex more popular in search? In October 2026, Colorsteel had more branded searches than Laminex among building product brands in New Zealand. Colorsteel had about 4,400 branded searches, while Laminex had 2,890. Colorsteel made up 13.8% of all building product brand searches we track, and Laminex accounted for 9.1%. ## Cite this page Brandwave. "Colorsteel vs Laminex: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/colorsteel-vs-laminex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colorsteel-vs-laminex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.