--- title: "Colorsteel vs Continuous Group: Which is searched more in New Zealand?" description: "Is Colorsteel or Continuous Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gutter and spouting brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colorsteel-vs-continuous-group" publisher: "Brandwave" --- # Colorsteel vs Continuous Group: Which is searched more in New Zealand? Is Colorsteel or Continuous Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gutter and spouting brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colorsteel and Continuous Group - **Competitive set**: Gutter and spouting brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Colorsteel Share of Search**: 55.2% - **Continuous Group Share of Search**: 19.3% ## Is Colorsteel or Continuous Group more popular in search? - In September 2026, Colorsteel had more branded searches than Continuous Group among gutter and spouting brands in New Zealand. Colorsteel had about 4,320 branded searches, while Continuous Group had 1,510. Colorsteel made up 55.2% of all gutter and spouting brand searches we track, and Continuous Group accounted for 19.3%. - Colorsteel was ahead of Continuous Group in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colorsteel’s share of searches among gutter and spouting brands in New Zealand moved from 56.9% to 55.2%, and its estimated monthly branded searches moved from 5.7K to 4.3K. - Across the 12 months ending September 2026, Continuous Group’s share of searches among gutter and spouting brands in New Zealand moved from 18.1% to 19.3%, and its estimated monthly branded searches moved from 1.8K to 1.5K. ## Top gutter and spouting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colorsteel appeared in all five answers. Continuous Group was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Colorsteel was listed before Continuous Group in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Colorsteel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Continuous Group | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Stratco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about gutter and spouting brands - Asked ChatGPT "Which gutter and spouting brand should I buy in New Zealand?": 1. Marley, 2. Colorsteel, 3. Continuous Group - Asked ChatGPT "What are the best gutter and spouting brands in New Zealand?": 1. Marley, 2. Stratco, 3. Colorsteel - Asked ChatGPT "What's the best gutter and spouting brand in New Zealand for a new roof gutter?": 1. Marley, 2. Colorsteel - Searched Google, AI Overview "spouting nz": 1. Continuous Group, 2. Marley, 3. Colorsteel - Searched Google, AI Overview "gutter and spouting brands": 1. Marley, 2. Continuous Group, 3. Colorsteel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gutter and spouting brands in September 2026? - Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026. - Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026. ## Month by month | Month | Colorsteel estimated searches | Colorsteel Share of Search | Colorsteel rank | Continuous Group estimated searches | Continuous Group Share of Search | Continuous Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 56.9% | 1 | 1.8K | 18.1% | 2 | | Nov 2025 | 4.7K | 53.2% | 1 | 1.8K | 20.2% | 2 | | Dec 2025 | 3.6K | 52.3% | 1 | 1.2K | 17.1% | 3 | | Jan 2026 | 4.6K | 53.2% | 1 | 1.8K | 20.4% | 2 | | Feb 2026 | 5.1K | 55.7% | 1 | 1.8K | 19.6% | 2 | | Mar 2026 | 5.9K | 58.6% | 1 | 1.9K | 18.6% | 2 | | Apr 2026 | 4.7K | 55% | 1 | 1.6K | 18.3% | 2 | | May 2026 | 4.9K | 57.8% | 1 | 1.5K | 17.9% | 2 | | Jun 2026 | 4.8K | 57% | 1 | 1.5K | 17.9% | 2 | | Jul 2026 | 4.4K | 54.7% | 1 | 1.5K | 18.9% | 2 | | Aug 2026 | 4.4K | 55.3% | 1 | 1.6K | 19.6% | 2 | | Sep 2026 | 4.3K | 55.2% | 1 | 1.5K | 19.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Colorsteel’s and Continuous Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colorsteel**: Measured on the search terms “colorsteel”, “colorsteel colours”, “colorsteel dridex”, “colorsteel flashing”, “colorsteel flaxpod”, “colorsteel ironsand”, “colorsteel karaka”, “colorsteel scoria” and “flaxpod colorsteel”, summed into one figure. - **Continuous Group**: Measured on the search terms “continuous group” and “continuous spouting”, summed into one figure. - [Colorsteel profile](/demand/nz/brands/colorsteel) - [Continuous Group profile](/demand/nz/brands/continuous-group) - [All gutter and spouting brands in New Zealand](/demand/nz/categories/nz-gutter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colorsteel or Continuous Group more popular in search? In September 2026, Colorsteel had more branded searches than Continuous Group among gutter and spouting brands in New Zealand. Colorsteel had about 4,320 branded searches, while Continuous Group had 1,510. Colorsteel made up 55.2% of all gutter and spouting brand searches we track, and Continuous Group accounted for 19.3%. ## Cite this page Brandwave. "Colorsteel vs Continuous Group: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/colorsteel-vs-continuous-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colorsteel-vs-continuous-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.