--- title: "Collingwood Funeral Home vs Osbornes Funeral Directors: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Collingwood Funeral Home or Osbornes Funeral Directors? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/collingwood-funeral-home-vs-osbornes-funeral-directors" publisher: "Brandwave" --- # Collingwood Funeral Home vs Osbornes Funeral Directors: Which is more popular by branded search in New Zealand? Which is more popular in search, Collingwood Funeral Home or Osbornes Funeral Directors? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Collingwood Funeral Home and Osbornes Funeral Directors - **Competitive set**: Rotorua funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Collingwood Funeral Home Share of Search**: 38.8% - **Osbornes Funeral Directors Share of Search**: 10% ## Which is more popular in search, Collingwood Funeral Home or Osbornes Funeral Directors? - In August 2026, Collingwood Funeral Home had more branded searches than Osbornes Funeral Directors among rotorua funeral directors in New Zealand. Collingwood Funeral Home was estimated to have 1.3K branded searches compared to Osbornes Funeral Directors’ 340, and held a 38.8% Share of Search versus Osbornes Funeral Directors’ 10%. - Collingwood Funeral Home was ahead of Osbornes Funeral Directors in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Collingwood Funeral Home’s estimated Share of Search among rotorua funeral directors in New Zealand moved from 38.7% to 38.8%, and its estimated monthly branded searches held steady at 1.3K. - Across the 11 months ending August 2026, Osbornes Funeral Directors’ estimated Share of Search among rotorua funeral directors in New Zealand moved from 14.1% to 10%, and its estimated monthly branded searches moved from 460 to 340. ## How did search popularity change for New Zealand rotorua funeral directors in August 2026? - In August 2026, Osbornes Funeral Directors gained estimated Share of Search among rotorua funeral directors in New Zealand, from 6.2% to 10%. ## Month by month | Month | Collingwood Funeral Home estimated searches | Collingwood Funeral Home Share of Search | Collingwood Funeral Home rank | Osbornes Funeral Directors estimated searches | Osbornes Funeral Directors Share of Search | Osbornes Funeral Directors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 38.7% | 2 | 460 | 14.1% | 3 | | Nov 2025 | 1.3K | 40.6% | 2 | 280 | 9% | 3 | | Dec 2025 | 1K | 37.6% | 2 | 280 | 10.3% | 3 | | Jan 2026 | 1.1K | 35% | 2 | 350 | 10.7% | 3 | | Feb 2026 | 930 | 31.1% | 2 | 570 | 19.1% | 3 | | Mar 2026 | 1.1K | 38.3% | 2 | 320 | 10.7% | 3 | | Apr 2026 | 1.7K | 40% | 2 | 230 | 5.5% | 3 | | May 2026 | 1.6K | 46.3% | 1 | 260 | 7.4% | 3 | | Jun 2026 | 1.2K | 38% | 2 | 350 | 11.4% | 3 | | Jul 2026 | 1.3K | 39% | 2 | 200 | 6.2% | 3 | | Aug 2026 | 1.3K | 38.8% | 2 | 340 | 10% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Collingwood Funeral Home’s and Osbornes Funeral Directors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Collingwood Funeral Home**: Measured on the search terms “collingwood funeral home” and “collingwood funeral home rotorua”, summed into one figure. - **Osbornes Funeral Directors**: Measured on the search terms “osbornes funeral directors”, “osbornes funeral directors rotorua” and “osbornes rotorua”, summed into one figure. - [Collingwood Funeral Home profile](/demand/nz/brands/collingwood-funeral-home) - [Osbornes Funeral Directors profile](/demand/nz/brands/osbornes-funeral-directors) - [All rotorua funeral directors in New Zealand](/demand/nz/categories/nz-rotorua-funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Collingwood Funeral Home or Osbornes Funeral Directors? In August 2026, Collingwood Funeral Home had more branded searches than Osbornes Funeral Directors among rotorua funeral directors in New Zealand. Collingwood Funeral Home was estimated to have 1.3K branded searches compared to Osbornes Funeral Directors’ 340, and held a 38.8% Share of Search versus Osbornes Funeral Directors’ 10%. ## Cite this page Brandwave. "Collingwood Funeral Home vs Osbornes Funeral Directors: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/collingwood-funeral-home-vs-osbornes-funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/collingwood-funeral-home-vs-osbornes-funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.