--- title: "Collings vs Fender: Which is searched more in New Zealand?" description: "Is Collings or Fender more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mandolin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/collings-vs-fender" publisher: "Brandwave" --- # Collings vs Fender: Which is searched more in New Zealand? Is Collings or Fender more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mandolin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Collings and Fender - **Competitive set**: Mandolin brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Collings Share of Search**: 0.56% - **Fender Share of Search**: 44.3% ## Is Collings or Fender more popular in search? - In September 2026, Fender had more branded searches than Collings among mandolin brands in New Zealand. Fender had about 3,140 branded searches, while Collings had 40. Fender made up 44.3% of all mandolin brand searches we track, and Collings accounted for 0.56%. - Fender was ahead of Collings in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Collings’ share of searches among mandolin brands in New Zealand moved from 0.68% to 0.56%, and its estimated monthly branded searches moved from 50 to 40. - Across the 12 months ending September 2026, Fender’s share of searches among mandolin brands in New Zealand moved from 41% to 44.3%, and its estimated monthly branded searches moved from 3K to 3.1K. ## Top mandolin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Collings was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fender did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Eastman | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Kentucky | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | The Loar | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gibson | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Collings | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Ibanez | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Washburn | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Epiphone | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Northfield | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Fender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mandolin brands - Asked ChatGPT "Which mandolin brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best mandolin brands in New Zealand?": 1. Eastman, 2. Kentucky, 3. Washburn, 4. Ibanez, 5. The Loar - Asked ChatGPT "What's the best mandolin brand in New Zealand for bluegrass playing?": 1. Eastman, 2. Kentucky, 3. The Loar, 4. Collings, 5. Gibson - Searched Google, AI Overview "mandolin brands": 1. Epiphone, 2. The Loar, 3. Ibanez, 4. Kentucky, 5. Eastman, 6. Washburn, 7. Gibson, 8. Collings, 9. Northfield - Searched Google, AI Overview "bluegrass mandolin brand": 1. Gibson, 2. Collings, 3. Northfield, 4. Eastman, 5. Kentucky, 6. The Loar Not named in any answer: Fender. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand mandolin brands in September 2026? - In September 2026, Fender gained share of searches among mandolin brands in New Zealand, from 42.2% to 44.3%. - Estimated monthly branded searches for Collings in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026. ## Month by month | Month | Collings estimated searches | Collings Share of Search | Collings rank | Fender estimated searches | Fender Share of Search | Fender rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.68% | 6 | 3K | 41% | 1 | | Nov 2025 | 80 | 1.1% | 6 | 3K | 41.3% | 1 | | Dec 2025 | 100 | 1.4% | 6 | 3K | 40.7% | 1 | | Jan 2026 | 80 | 1.1% | 6 | 2.9K | 39.1% | 1 | | Feb 2026 | 80 | 1.2% | 6 | 2.6K | 38.9% | 1 | | Mar 2026 | 80 | 1.1% | 6 | 3.2K | 42.4% | 1 | | Apr 2026 | 80 | 1.1% | 6 | 3.2K | 42.2% | 1 | | May 2026 | 80 | 1% | 6 | 3.5K | 45.9% | 1 | | Jun 2026 | 70 | 0.93% | 6 | 3.3K | 43.3% | 1 | | Jul 2026 | 50 | 0.69% | 6 | 3.2K | 44.3% | 1 | | Aug 2026 | 50 | 0.68% | 6 | 3.1K | 42.2% | 1 | | Sep 2026 | 40 | 0.56% | 6 | 3.1K | 44.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Collings’ and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Collings**: Measured on the search terms “collings guitar” and “collings mandolin”, summed into one figure. - **Fender**: Measured on the search terms “fender”, “fender jazzmaster”, “fender mustang”, “fender strat” and “fender tele”, summed into one figure. - [Collings profile](/demand/nz/brands/collings) - [Fender profile](/demand/nz/brands/fender) - [All mandolin brands in New Zealand](/demand/nz/categories/nz-mandolin-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Collings or Fender more popular in search? In September 2026, Fender had more branded searches than Collings among mandolin brands in New Zealand. Fender had about 3,140 branded searches, while Collings had 40. Fender made up 44.3% of all mandolin brand searches we track, and Collings accounted for 0.56%. ## Cite this page Brandwave. "Collings vs Fender: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/collings-vs-fender This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/collings-vs-fender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.