---
title: "Colliers vs Queenstown Lakes Realty: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Colliers or Queenstown Lakes Realty? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/colliers-vs-queenstown-lakes-realty"
publisher: "Brandwave"
---

# Colliers vs Queenstown Lakes Realty: Which is more popular by branded search in New Zealand?

Which is more popular in search, Colliers or Queenstown Lakes Realty? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colliers and Queenstown Lakes Realty
- **Competitive set**: Queenstown real estate agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Colliers Share of Search**: 5.4%
- **Queenstown Lakes Realty Share of Search**: 0.01%

## Which is more popular in search, Colliers or Queenstown Lakes Realty?

- In August 2026, Colliers had more branded searches than Queenstown Lakes Realty among queenstown real estate agencies in New Zealand. Colliers was estimated to have 3.7K branded searches compared to Queenstown Lakes Realty’s 10, and held a 5.4% Share of Search versus Queenstown Lakes Realty’s 0.01%.
- Colliers was ahead of Queenstown Lakes Realty in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among queenstown real estate agencies in New Zealand moved from 5.3% to 5.4%, and its estimated monthly branded searches moved from 4.1K to 3.7K.
- Across the 11 months ending August 2026, Queenstown Lakes Realty’s estimated Share of Search among queenstown real estate agencies in New Zealand moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 20 to 10.

## How did search popularity change for New Zealand queenstown real estate agencies in August 2026?

- In August 2026, Colliers gained estimated Share of Search among queenstown real estate agencies in New Zealand, from 4.4% to 5.4%.
- Estimated monthly branded searches for Queenstown Lakes Realty in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Month by month

| Month | Colliers estimated searches | Colliers Share of Search | Colliers rank | Queenstown Lakes Realty estimated searches | Queenstown Lakes Realty Share of Search | Queenstown Lakes Realty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1K | 5.3% | 2 | 20 | 0.03% | 5 |
| Nov 2025 | 3.5K | 4.6% | 2 | 10 | 0.01% | 5 |
| Dec 2025 | 2.9K | 4.7% | 2 | 10 | 0.02% | 5 |
| Jan 2026 | 3K | 3.9% | 2 | 10 | 0.01% | 5 |
| Feb 2026 | 4K | 5.2% | 2 | 20 | 0.03% | 5 |
| Mar 2026 | 4.2K | 5% | 2 | 10 | 0.01% | 5 |
| Apr 2026 | 3.3K | 4.4% | 2 | 10 | 0.01% | 5 |
| May 2026 | 3.4K | 4.9% | 2 | 10 | 0.01% | 5 |
| Jun 2026 | 4K | 5.7% | 2 | 10 | 0.01% | 5 |
| Jul 2026 | 3K | 4.4% | 2 | 10 | 0.01% | 5 |
| Aug 2026 | 3.7K | 5.4% | 2 | 10 | 0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Colliers’ and Queenstown Lakes Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colliers**: Measured on the search terms “colliers”, “colliers co nz”, “colliers commercial”, “colliers commercial real estate”, “colliers intl”, “colliers lease”, “colliers near me”, “colliers new zealand”, “colliers nz”, “colliers office space”, “colliers property management”, “colliers queenstown”, “colliers real estate”, “colliers realty” and “john colliers”, summed into one figure.
- **Queenstown Lakes Realty**: Measured on the search term “queenstown lakes realty”.

- [Colliers profile](/demand/nz/brands/colliers)
- [Queenstown Lakes Realty profile](/demand/nz/brands/queenstown-lakes-realty)
- [All queenstown real estate agencies in New Zealand](/demand/nz/categories/nz-queenstown-real-estate-agencies): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colliers or Queenstown Lakes Realty?

In August 2026, Colliers had more branded searches than Queenstown Lakes Realty among queenstown real estate agencies in New Zealand. Colliers was estimated to have 3.7K branded searches compared to Queenstown Lakes Realty’s 10, and held a 5.4% Share of Search versus Queenstown Lakes Realty’s 0.01%.

## Cite this page

Brandwave. "Colliers vs Queenstown Lakes Realty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/colliers-vs-queenstown-lakes-realty

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colliers-vs-queenstown-lakes-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
