--- title: "Colliers vs Cushman & Wakefield: Which is searched more in New Zealand?" description: "Is Colliers or Cushman & Wakefield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Facilities management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colliers-vs-cushman-wakefield" publisher: "Brandwave" --- # Colliers vs Cushman & Wakefield: Which is searched more in New Zealand? Is Colliers or Cushman & Wakefield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Facilities management companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colliers and Cushman & Wakefield - **Competitive set**: Facilities management companies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Colliers Share of Search**: 26.3% - **Cushman & Wakefield Share of Search**: 1.4% ## Is Colliers or Cushman & Wakefield more popular in search? - In September 2026, Colliers had more branded searches than Cushman & Wakefield among facilities management companies in New Zealand. Colliers had about 2,060 branded searches, while Cushman & Wakefield had 110. Colliers made up 26.3% of all facilities management company searches we track, and Cushman & Wakefield accounted for 1.4%. - Colliers was ahead of Cushman & Wakefield in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Colliers’ share of searches among facilities management companies in New Zealand moved from 31.6% to 26.3%, and its estimated monthly branded searches moved from 2.6K to 2.1K. - Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among facilities management companies in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 170 to 110. ## Top facilities management companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colliers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cushman & Wakefield did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OCS | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Downer | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | BGIS | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Access | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | NPM Management | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | ISS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Spotless | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Colliers | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Cushman & Wakefield | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about facilities management companies - Asked ChatGPT "Which facilities management company should I hire in New Zealand?": 1. OCS, 2. Downer, 3. BGIS, 4. Access, 5. NPM Management - Asked ChatGPT "What are the best facilities management companies in New Zealand?": 1. OCS, 2. Downer, 3. BGIS, 4. Access, 5. NPM Management, 6. ISS, 7. Spotless - Asked ChatGPT "What's the best facilities management company in New Zealand for building upkeep?": 1. Access - Searched Google, AI Overview "facilities management nz": 1. Colliers - Searched Google, AI Overview "best facilities management company": 1. OCS Not named in any answer: Cushman & Wakefield. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand facilities management companies in September 2026? - In September 2026, Colliers gained share of searches among facilities management companies in New Zealand, from 24% to 26.3%. - Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026. ## Month by month | Month | Colliers estimated searches | Colliers Share of Search | Colliers rank | Cushman & Wakefield estimated searches | Cushman & Wakefield Share of Search | Cushman & Wakefield rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 31.6% | 2 | 170 | 2.1% | 8 | | Nov 2025 | 2.1K | 26.8% | 2 | 110 | 1.4% | 8 | | Dec 2025 | 1.8K | 30.4% | 2 | 90 | 1.6% | 8 | | Jan 2026 | 1.8K | 24.8% | 2 | 110 | 1.5% | 8 | | Feb 2026 | 2.6K | 32.6% | 2 | 140 | 1.8% | 8 | | Mar 2026 | 2.6K | 28.7% | 2 | 170 | 1.8% | 8 | | Apr 2026 | 2.1K | 29.1% | 2 | 110 | 1.6% | 8 | | May 2026 | 2.1K | 27.4% | 2 | 110 | 1.4% | 8 | | Jun 2026 | 2.6K | 30.9% | 2 | 110 | 1.3% | 8 | | Jul 2026 | 1.8K | 24.1% | 2 | 140 | 1.9% | 8 | | Aug 2026 | 2.1K | 24% | 2 | 110 | 1.3% | 8 | | Sep 2026 | 2.1K | 26.3% | 2 | 110 | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Colliers’ and Cushman & Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colliers**: Measured on the search terms “colliers”, “colliers intl” and “john colliers”, summed into one figure. - **Cushman & Wakefield**: Measured on the search term “cushman wakefield”. - [Colliers profile](/demand/nz/brands/colliers) - [Cushman & Wakefield profile](/demand/nz/brands/cushman-wakefield) - [All facilities management companies in New Zealand](/demand/nz/categories/nz-facilities-management): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colliers or Cushman & Wakefield more popular in search? In September 2026, Colliers had more branded searches than Cushman & Wakefield among facilities management companies in New Zealand. Colliers had about 2,060 branded searches, while Cushman & Wakefield had 110. Colliers made up 26.3% of all facilities management company searches we track, and Cushman & Wakefield accounted for 1.4%. ## Cite this page Brandwave. "Colliers vs Cushman & Wakefield: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/colliers-vs-cushman-wakefield This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colliers-vs-cushman-wakefield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.