--- title: "CollectA vs Melissa & Doug: Which is searched more in New Zealand?" description: "Is CollectA or Melissa & Doug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/collecta-vs-melissa-and-doug" publisher: "Brandwave" --- # CollectA vs Melissa & Doug: Which is searched more in New Zealand? Is CollectA or Melissa & Doug more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Farm animals brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CollectA and Melissa & Doug - **Competitive set**: Farm animals brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **CollectA Share of Search**: 3.1% - **Melissa & Doug Share of Search**: 9% ## Is CollectA or Melissa & Doug more popular in search? - In September 2026, Melissa & Doug had more branded searches than CollectA among farm animals brands in New Zealand. Melissa & Doug had about 320 branded searches, while CollectA had 110. Melissa & Doug made up 9% of all farm animals brand searches we track, and CollectA accounted for 3.1%. - Melissa & Doug was ahead of CollectA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CollectA’s share of searches among farm animals brands in New Zealand moved from 1.7% to 3.1%, and its estimated monthly branded searches moved from 70 to 110. - Across the 12 months ending September 2026, Melissa & Doug’s share of searches among farm animals brands in New Zealand moved from 9.4% to 9%, and its estimated monthly branded searches moved from 390 to 320. ## Top farm animals brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CollectA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Melissa & Doug did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schleich | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CollectA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Papo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Playmobil | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Fisher-Price | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Melissa & Doug | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about farm animals brands - Asked ChatGPT "Which farm animal toy brand should I buy in New Zealand?": 1. CollectA, 2. Schleich, 3. Papo - Asked ChatGPT "What are the best farm animal toy brands in New Zealand?": 1. Schleich, 2. CollectA, 3. Papo, 4. Playmobil - Asked ChatGPT "What's the best farm animal toy brand in New Zealand for a farm playset?": 1. Schleich, 2. CollectA - Searched Google, AI Overview "farm animal toys nz": 1. CollectA - Searched Google, AI Overview "farm animal playset": 1. Schleich, 2. Fisher-Price Not named in any answer: Melissa & Doug. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand farm animals brands in September 2026? - In September 2026, CollectA gained share of searches among farm animals brands in New Zealand, from 1.9% to 3.1%. - Estimated monthly branded searches for Melissa & Doug in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## Month by month | Month | CollectA estimated searches | CollectA Share of Search | CollectA rank | Melissa & Doug estimated searches | Melissa & Doug Share of Search | Melissa & Doug rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 1.7% | 5 | 390 | 9.4% | 4 | | Nov 2025 | 140 | 2.6% | 5 | 480 | 9.1% | 4 | | Dec 2025 | 70 | 1.6% | 5 | 390 | 9.1% | 4 | | Jan 2026 | 50 | 1.6% | 5 | 320 | 10.2% | 4 | | Feb 2026 | 70 | 2.5% | 5 | 210 | 7.6% | 4 | | Mar 2026 | 70 | 2.1% | 5 | 260 | 8% | 4 | | Apr 2026 | 50 | 1.6% | 5 | 260 | 8.2% | 4 | | May 2026 | 90 | 2.8% | 5 | 260 | 8.2% | 4 | | Jun 2026 | 90 | 3% | 5 | 260 | 8.8% | 4 | | Jul 2026 | 90 | 2.7% | 5 | 320 | 9.5% | 4 | | Aug 2026 | 70 | 1.9% | 5 | 320 | 8.7% | 4 | | Sep 2026 | 110 | 3.1% | 5 | 320 | 9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using CollectA’s and Melissa & Doug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CollectA**: Measured on the search term “collecta”. - **Melissa & Doug**: Measured on the search terms “melissa & doug”, “melissa doug” and “melissadoug”, summed into one figure. - [CollectA profile](/demand/nz/brands/collecta) - [Melissa & Doug profile](/demand/nz/brands/melissa-and-doug) - [All farm animals brands in New Zealand](/demand/nz/categories/nz-farm-animals-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CollectA or Melissa & Doug more popular in search? In September 2026, Melissa & Doug had more branded searches than CollectA among farm animals brands in New Zealand. Melissa & Doug had about 320 branded searches, while CollectA had 110. Melissa & Doug made up 9% of all farm animals brand searches we track, and CollectA accounted for 3.1%. ## Cite this page Brandwave. "CollectA vs Melissa & Doug: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/collecta-vs-melissa-and-doug This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/collecta-vs-melissa-and-doug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.