--- title: "Collab Digital vs Likeable Lab: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Collab Digital or Likeable Lab? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/collab-digital-vs-likeable-lab" publisher: "Brandwave" --- # Collab Digital vs Likeable Lab: Which is more popular by branded search in New Zealand? Which is more popular in search, Collab Digital or Likeable Lab? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Collab Digital and Likeable Lab - **Competitive set**: Tauranga digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Collab Digital Share of Search**: 49.3% - **Likeable Lab Share of Search**: 29% ## Which is more popular in search, Collab Digital or Likeable Lab? - In August 2026, Collab Digital had more branded searches than Likeable Lab among tauranga digital marketing agencies in New Zealand. Collab Digital was estimated to have 340 branded searches compared to Likeable Lab’s 200, and held a 49.3% Share of Search versus Likeable Lab’s 29%. - The lead changed hands once in the 11 months ending August 2026: Collab Digital took it in July 2026. - Across the 11 months ending August 2026, Collab Digital’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 32.6% to 49.3%, and its estimated monthly branded searches moved from 280 to 340. - Across the 11 months ending August 2026, Likeable Lab’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 34.9% to 29%, and its estimated monthly branded searches moved from 300 to 200. ## How did search popularity change for New Zealand tauranga digital marketing agencies in August 2026? - In August 2026, Collab Digital lost estimated Share of Search among tauranga digital marketing agencies in New Zealand, from 50% to 49.3%. - Estimated monthly branded searches for Likeable Lab in New Zealand fell 33.3% over 11 measured months, from 300 to 200 in August 2026. ## Month by month | Month | Collab Digital estimated searches | Collab Digital Share of Search | Collab Digital rank | Likeable Lab estimated searches | Likeable Lab Share of Search | Likeable Lab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 32.6% | 2 | 300 | 34.9% | 1 | | Nov 2025 | 190 | 29.7% | 3 | 230 | 35.9% | 1 | | Dec 2025 | 130 | 28.3% | 3 | 170 | 37% | 1 | | Jan 2026 | 230 | 37.7% | 1 | 230 | 37.7% | 2 | | Feb 2026 | 230 | 30.7% | 2 | 290 | 38.7% | 1 | | Mar 2026 | 340 | 37.8% | 1 | 340 | 37.8% | 2 | | Apr 2026 | 220 | 39.3% | 2 | 240 | 42.9% | 1 | | May 2026 | 190 | 36.5% | 2 | 200 | 38.5% | 1 | | Jun 2026 | 230 | 29.1% | 2 | 440 | 55.7% | 1 | | Jul 2026 | 280 | 50% | 1 | 160 | 28.6% | 2 | | Aug 2026 | 340 | 49.3% | 1 | 200 | 29% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Collab Digital’s and Likeable Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Collab Digital**: Measured on the search terms “collab digital”, “collab digital agency” and “collab digital tauranga”, summed into one figure. - **Likeable Lab**: Measured on the search terms “likeable lab”, “likeable lab hamilton” and “likeable lab tauranga”, summed into one figure. - [Collab Digital profile](/demand/nz/brands/collab-digital) - [Likeable Lab profile](/demand/nz/brands/likeable-lab) - [All tauranga digital marketing agencies in New Zealand](/demand/nz/categories/nz-tauranga-digital-marketing-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Collab Digital or Likeable Lab? In August 2026, Collab Digital had more branded searches than Likeable Lab among tauranga digital marketing agencies in New Zealand. Collab Digital was estimated to have 340 branded searches compared to Likeable Lab’s 200, and held a 49.3% Share of Search versus Likeable Lab’s 29%. ## Cite this page Brandwave. "Collab Digital vs Likeable Lab: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/collab-digital-vs-likeable-lab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/collab-digital-vs-likeable-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.