--- title: "Collab Digital vs Digital Pie: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Collab Digital or Digital Pie? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/collab-digital-vs-digital-pie" publisher: "Brandwave" --- # Collab Digital vs Digital Pie: Which is more popular by branded search in New Zealand? Which is more popular in search, Collab Digital or Digital Pie? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Collab Digital and Digital Pie - **Competitive set**: Tauranga digital marketing agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Collab Digital Share of Search**: 49.3% - **Digital Pie Share of Search**: 21.7% ## Which is more popular in search, Collab Digital or Digital Pie? - In August 2026, Collab Digital had more branded searches than Digital Pie among tauranga digital marketing agencies in New Zealand. Collab Digital was estimated to have 340 branded searches compared to Digital Pie’s 150, and held a 49.3% Share of Search versus Digital Pie’s 21.7%. - The lead changed hands 2 times in the 11 months ending August 2026: Digital Pie took it in November 2025, Collab Digital took it in January 2026. - Across the 11 months ending August 2026, Collab Digital’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 32.6% to 49.3%, and its estimated monthly branded searches moved from 280 to 340. - Across the 11 months ending August 2026, Digital Pie’s estimated Share of Search among tauranga digital marketing agencies in New Zealand moved from 31.4% to 21.7%, and its estimated monthly branded searches moved from 270 to 150. ## How did search popularity change for New Zealand tauranga digital marketing agencies in August 2026? - In August 2026, Collab Digital lost estimated Share of Search among tauranga digital marketing agencies in New Zealand, from 50% to 49.3%. - Estimated monthly branded searches for Digital Pie in New Zealand fell 44.4% over 11 measured months, from 270 to 150 in August 2026. ## Month by month | Month | Collab Digital estimated searches | Collab Digital Share of Search | Collab Digital rank | Digital Pie estimated searches | Digital Pie Share of Search | Digital Pie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 280 | 32.6% | 2 | 270 | 31.4% | 3 | | Nov 2025 | 190 | 29.7% | 3 | 220 | 34.4% | 2 | | Dec 2025 | 130 | 28.3% | 3 | 150 | 32.6% | 2 | | Jan 2026 | 230 | 37.7% | 1 | 150 | 24.6% | 3 | | Feb 2026 | 230 | 30.7% | 2 | 230 | 30.7% | 3 | | Mar 2026 | 340 | 37.8% | 1 | 220 | 24.4% | 3 | | Apr 2026 | 220 | 39.3% | 2 | 100 | 17.9% | 3 | | May 2026 | 190 | 36.5% | 2 | 120 | 23.1% | 3 | | Jun 2026 | 230 | 29.1% | 2 | 120 | 15.2% | 3 | | Jul 2026 | 280 | 50% | 1 | 120 | 21.4% | 3 | | Aug 2026 | 340 | 49.3% | 1 | 150 | 21.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Collab Digital’s and Digital Pie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Collab Digital**: Measured on the search terms “collab digital”, “collab digital agency” and “collab digital tauranga”, summed into one figure. - **Digital Pie**: Measured on the search terms “digital pie”, “digital pie tauranga” and “digitalpie”, summed into one figure. - [Collab Digital profile](/demand/nz/brands/collab-digital) - [Digital Pie profile](/demand/nz/brands/digital-pie) - [All tauranga digital marketing agencies in New Zealand](/demand/nz/categories/nz-tauranga-digital-marketing-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Collab Digital or Digital Pie? In August 2026, Collab Digital had more branded searches than Digital Pie among tauranga digital marketing agencies in New Zealand. Collab Digital was estimated to have 340 branded searches compared to Digital Pie’s 150, and held a 49.3% Share of Search versus Digital Pie’s 21.7%. ## Cite this page Brandwave. "Collab Digital vs Digital Pie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/collab-digital-vs-digital-pie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/collab-digital-vs-digital-pie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.