---
title: "Colgate vs Macleans: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Colgate or Macleans? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/colgate-vs-macleans"
publisher: "Brandwave"
---

# Colgate vs Macleans: Which is more popular by branded search in New Zealand?

Which is more popular in search, Colgate or Macleans? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colgate and Macleans
- **Competitive set**: Oral care brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Colgate Share of Search**: 23.8%
- **Macleans Share of Search**: 0.77%

## Which is more popular in search, Colgate or Macleans?

- In August 2026, Colgate had more branded searches than Macleans among oral care brands in New Zealand. Colgate was estimated to have 8.7K branded searches compared to Macleans’ 280, and held a 23.8% Share of Search versus Macleans’ 0.77%.
- Colgate was ahead of Macleans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among oral care brands in New Zealand moved from 24.8% to 23.8%, and its estimated monthly branded searches moved from 5.2K to 8.7K.
- Across the 11 months ending August 2026, Macleans’ estimated Share of Search among oral care brands in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 240 to 280.

## How did search popularity change for New Zealand oral care brands in August 2026?

- In August 2026, Colgate gained estimated Share of Search among oral care brands in New Zealand, from 19.6% to 23.8%.
- Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

## Month by month

| Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Macleans estimated searches | Macleans Share of Search | Macleans rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.2K | 24.8% | 2 | 240 | 1.1% | 5 |
| Nov 2025 | 4.5K | 20% | 2 | 250 | 1.1% | 5 |
| Dec 2025 | 5.5K | 22.7% | 2 | 170 | 0.7% | 5 |
| Jan 2026 | 5.6K | 23.1% | 2 | 250 | 1% | 5 |
| Feb 2026 | 4.7K | 22.3% | 2 | 190 | 0.9% | 5 |
| Mar 2026 | 6K | 24.4% | 2 | 270 | 1.1% | 5 |
| Apr 2026 | 6K | 23.1% | 2 | 190 | 0.73% | 5 |
| May 2026 | 6.6K | 22.7% | 2 | 240 | 0.83% | 5 |
| Jun 2026 | 6.2K | 21.2% | 2 | 230 | 0.79% | 5 |
| Jul 2026 | 6.9K | 19.6% | 2 | 290 | 0.82% | 5 |
| Aug 2026 | 8.7K | 23.8% | 2 | 280 | 0.77% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Colgate’s and Macleans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colgate**: Measured on the search terms “colgate”, “colgate brush”, “colgate com”, “colgate electric brush”, “colgate mouthwash”, “colgate near me”, “colgate nz”, “colgate online”, “colgate optic white”, “colgate sensitive pro relief”, “colgate total”, “colgate total toothpaste”, “colgate water flosser”, “colgate wisp”, “paste colgate” and “white colgate toothpaste”, summed into one figure.
- **Macleans**: Measured on the search terms “macleans toothbrush” and “macleans toothpaste”, summed into one figure.

- [Colgate profile](/demand/nz/brands/colgate)
- [Macleans profile](/demand/nz/brands/macleans)
- [All oral care brands in New Zealand](/demand/nz/categories/nz-oral-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colgate or Macleans?

In August 2026, Colgate had more branded searches than Macleans among oral care brands in New Zealand. Colgate was estimated to have 8.7K branded searches compared to Macleans’ 280, and held a 23.8% Share of Search versus Macleans’ 0.77%.

## Cite this page

Brandwave. "Colgate vs Macleans: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/colgate-vs-macleans

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colgate-vs-macleans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.