--- title: "Colgate vs Hismile: Which is more popular in New Zealand?" description: "Is Colgate or Hismile more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening strip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colgate-vs-hismile" publisher: "Brandwave" --- # Colgate vs Hismile: Which is more popular in New Zealand? Is Colgate or Hismile more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening strip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate and Hismile - **Competitive set**: Teeth whitening strip brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Colgate Share of Search**: 47% - **Hismile Share of Search**: 35.5% ## Is Colgate or Hismile more popular in search? - In October 2026, Colgate had more branded searches than Hismile among teeth whitening strip brands in New Zealand. Colgate had about 5,350 branded searches, while Hismile had 4,040. Colgate made up 47% of all teeth whitening strip brand searches we track, and Hismile accounted for 35.5%. - The lead changed hands 5 times in the 12 months ending October 2026: Colgate took it in January 2026, Hismile took it in March 2026, Colgate took it in April 2026, Hismile took it in May 2026, Colgate took it in October 2026. - Across the 12 months ending October 2026, Colgate’s share of searches among teeth whitening strip brands in New Zealand moved from 23.5% to 47%, and its estimated monthly branded searches moved from 3.1K to 5.3K. - Across the 12 months ending October 2026, Hismile’s share of searches among teeth whitening strip brands in New Zealand moved from 63.5% to 35.5%, and its estimated monthly branded searches moved from 8.4K to 4K. ## Top teeth whitening strip brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hismile was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Colgate did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oral-B | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hismile | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Colgate | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teeth whitening strip brands - Asked ChatGPT "Which teeth whitening strip brand should I buy in New Zealand?": 1. Oral-B, 2. Hismile - Asked ChatGPT "What are the best teeth whitening strip brands in New Zealand?": 1. Oral-B, 2. Hismile - Asked ChatGPT "What's the best teeth whitening strip brand in New Zealand for whiter teeth?": 1. Oral-B, 2. Hismile - Searched Google, AI Overview "best whitening strips": named none of the brands we track - Searched Google, AI Overview "at home whitening strips": 1. Oral-B Not named in any answer: Colgate. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand teeth whitening strip brands in October 2026? - In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches. - In October 2026, Hismile lost share of searches among teeth whitening strip brands in New Zealand, from 47.6% to 35.5%. ## How has branded search for Colgate and Hismile changed in New Zealand over the last 12 months? | Month | Colgate estimated searches | Colgate Share of Search | Colgate rank | Hismile estimated searches | Hismile Share of Search | Hismile rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.1K | 23.5% | 2 | 8.4K | 63.5% | 1 | | Dec 2025 | 4.4K | 39% | 2 | 5.1K | 45.7% | 1 | | Jan 2026 | 4.1K | 46.2% | 1 | 3.2K | 36% | 2 | | Feb 2026 | 3.2K | 45% | 1 | 2.6K | 36.8% | 2 | | Mar 2026 | 4.1K | 41.7% | 2 | 4.2K | 42.2% | 1 | | Apr 2026 | 4K | 44% | 1 | 3.6K | 39.9% | 2 | | May 2026 | 4.2K | 30.5% | 2 | 7.8K | 56.9% | 1 | | Jun 2026 | 3.7K | 33.2% | 2 | 5.9K | 52.7% | 1 | | Jul 2026 | 4.3K | 33.5% | 2 | 6.9K | 54% | 1 | | Aug 2026 | 4.9K | 37.1% | 2 | 6.6K | 49.9% | 1 | | Sep 2026 | 4.7K | 37.4% | 2 | 5.9K | 47.6% | 1 | | Oct 2026 | 5.3K | 47% | 1 | 4K | 35.5% | 2 | ## How are Colgate’s and Hismile’s branded searches counted? Brandwave collects information about searches that people make online using Colgate’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate**: Measured on the search terms “colgate”, “colgate brush”, “colgate electric brush”, “colgate mouthwash”, “colgate total”, “colgate water flosser”, “colgate wisp” and “paste colgate”, summed into one figure. - **Hismile**: Measured on the search terms “hi smile”, “hi smile mouthwash”, “hi smile stripes”, “hi smile toothbrush”, “hismile”, “hismile mouthwash”, “hismile strip”, “hismile toothbrush” and “hismile whitening”, summed into one figure. - [Colgate profile](/demand/nz/brands/colgate) - [Hismile profile](/demand/nz/brands/hismile) - [All teeth whitening strip brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-strip-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colgate or Hismile more popular in search? In October 2026, Colgate had more branded searches than Hismile among teeth whitening strip brands in New Zealand. Colgate had about 5,350 branded searches, while Hismile had 4,040. Colgate made up 47% of all teeth whitening strip brand searches we track, and Hismile accounted for 35.5%. ## Cite this page Brandwave. "Colgate vs Hismile: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/colgate-vs-hismile This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colgate-vs-hismile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.