--- title: "Colgate Optic White vs White Glo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Colgate Optic White or White Glo? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-white-glo" publisher: "Brandwave" --- # Colgate Optic White vs White Glo: Which is more popular by branded search in New Zealand? Which is more popular in search, Colgate Optic White or White Glo? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate Optic White and White Glo - **Competitive set**: Teeth whitening brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Colgate Optic White Share of Search**: 29.9% - **White Glo Share of Search**: 4.4% ## Which is more popular in search, Colgate Optic White or White Glo? - In August 2026, Colgate Optic White had more branded searches than White Glo among teeth whitening brands in New Zealand. Colgate Optic White was estimated to have 5.2K branded searches compared to White Glo’s 760, and held a 29.9% Share of Search versus White Glo’s 4.4%. - Colgate Optic White was ahead of White Glo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 13.3% to 29.9%, and its estimated monthly branded searches moved from 1.5K to 5.2K. - Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 590 to 760. ## How did search popularity change for New Zealand teeth whitening brands in August 2026? - In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%. - Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026. ## Month by month | Month | Colgate Optic White estimated searches | Colgate Optic White Share of Search | Colgate Optic White rank | White Glo estimated searches | White Glo Share of Search | White Glo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 13.3% | 2 | 590 | 5.3% | 4 | | Nov 2025 | 1.3K | 8.1% | 3 | 710 | 4.5% | 4 | | Dec 2025 | 1K | 10.4% | 3 | 600 | 6% | 4 | | Jan 2026 | 1.4K | 14% | 3 | 660 | 6.8% | 4 | | Feb 2026 | 1.4K | 17.7% | 3 | 600 | 7.7% | 4 | | Mar 2026 | 1.8K | 17% | 3 | 560 | 5.4% | 4 | | Apr 2026 | 1.7K | 18.5% | 3 | 610 | 6.7% | 4 | | May 2026 | 2.4K | 16% | 2 | 570 | 3.9% | 4 | | Jun 2026 | 2.8K | 19.8% | 2 | 760 | 5.5% | 4 | | Jul 2026 | 3.4K | 22.3% | 2 | 650 | 4.3% | 4 | | Aug 2026 | 5.2K | 29.9% | 2 | 760 | 4.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate Optic White’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate Optic White**: Measured on the search terms “colgate optic white advanced toothpaste”, “colgate optic white mouth wash”, “colgate optic white near me”, “colgate optic white nz”, “colgate optic white paste”, “colgate optic white pro series teeth whitening toothpaste”, “colgate optic white pro series toothpaste”, “colgate optic white pro series whitening toothpaste”, “colgate optic white proseries”, “colgate optic white renewal”, “colgate optic white renewal toothpaste”, “colgate optic white teeth whitening”, “colgate optic white whitening kit”, “colgate optic white whitening strips”, “colgateopticwhite”, “optic white”, “optic white proseries” and “optic white toothpaste”, summed into one figure. - **White Glo**: Measured on the search terms “toothpaste white glo”, “white glo”, “white glo accelerator”, “white glo bleaching kit”, “white glo teeth whitening”, “white glo teeth whitening strips”, “white glo whitening kit” and “white glo whitening strips”, summed into one figure. - [Colgate Optic White profile](/demand/nz/brands/colgate-optic-white) - [White Glo profile](/demand/nz/brands/white-glo) - [All teeth whitening brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Colgate Optic White or White Glo? In August 2026, Colgate Optic White had more branded searches than White Glo among teeth whitening brands in New Zealand. Colgate Optic White was estimated to have 5.2K branded searches compared to White Glo’s 760, and held a 29.9% Share of Search versus White Glo’s 4.4%. ## Cite this page Brandwave. "Colgate Optic White vs White Glo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-white-glo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-white-glo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.