--- title: "Colgate Optic White vs Opalescence: Which is more popular in New Zealand?" description: "Is Colgate Optic White or Opalescence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-opalescence" publisher: "Brandwave" --- # Colgate Optic White vs Opalescence: Which is more popular in New Zealand? Is Colgate Optic White or Opalescence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate Optic White and Opalescence - **Competitive set**: Teeth whitening brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Colgate Optic White Share of Search**: 29.8% - **Opalescence Share of Search**: 9% ## Is Colgate Optic White or Opalescence more popular in search? - In October 2026, Colgate Optic White had more branded searches than Opalescence among teeth whitening brands in New Zealand. Colgate Optic White had about 3,180 branded searches, while Opalescence had 960. Colgate Optic White made up 29.8% of all teeth whitening brand searches we track, and Opalescence accounted for 9%. - Colgate Optic White was ahead of Opalescence in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Colgate Optic White’s share of searches among teeth whitening brands in New Zealand moved from 8.9% to 29.8%, and its estimated monthly branded searches moved from 1.1K to 3.2K. - Across the 12 months ending October 2026, Opalescence’s share of searches among teeth whitening brands in New Zealand moved from 6.6% to 9%, and its estimated monthly branded searches moved from 800 to 960. ## Top teeth whitening brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colgate Optic White was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Opalescence was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Colgate Optic White was listed before Opalescence in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate Optic White | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Hismile | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Crest 3D White | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Opalescence | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | White Glo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teeth whitening brands - Asked ChatGPT "Which teeth whitening brand should I buy in New Zealand?": 1. Colgate Optic White, 2. Hismile - Asked ChatGPT "What are the best teeth whitening brands in New Zealand?": 1. Colgate Optic White, 2. Hismile - Asked ChatGPT "What's the best teeth whitening brand in New Zealand for whiter teeth?": 1. Colgate Optic White, 2. Hismile - Searched Google, AI Overview "best teeth whitening": 1. Opalescence - Searched Google, AI Overview "whitening strips nz": 1. Hismile Not named in any answer: Crest 3D White and White Glo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand teeth whitening brands in October 2026? - In October 2026, Colgate Optic White gained share of searches among teeth whitening brands in New Zealand, from 24.5% to 29.8%. - In October 2026, Opalescence gained share of searches among teeth whitening brands in New Zealand, from 7.1% to 9%. ## How has branded search for Colgate Optic White and Opalescence changed in New Zealand over the last 12 months? | Month | Colgate Optic White estimated searches | Colgate Optic White Share of Search | Colgate Optic White rank | Opalescence estimated searches | Opalescence Share of Search | Opalescence rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.1K | 8.9% | 3 | 800 | 6.6% | 4 | | Dec 2025 | 1K | 12.1% | 3 | 540 | 6.5% | 4 | | Jan 2026 | 1.2K | 16.4% | 3 | 630 | 8.7% | 4 | | Feb 2026 | 1K | 17.5% | 3 | 600 | 10.2% | 4 | | Mar 2026 | 1.3K | 16.7% | 2 | 760 | 9.6% | 4 | | Apr 2026 | 1.2K | 16.8% | 2 | 750 | 10.5% | 4 | | May 2026 | 1.3K | 11.6% | 2 | 710 | 6.3% | 4 | | Jun 2026 | 1.4K | 14.6% | 2 | 850 | 8.6% | 4 | | Jul 2026 | 2K | 17% | 2 | 850 | 7.1% | 4 | | Aug 2026 | 4.2K | 30.9% | 2 | 800 | 5.9% | 4 | | Sep 2026 | 2.8K | 24.5% | 2 | 810 | 7.1% | 4 | | Oct 2026 | 3.2K | 29.8% | 2 | 960 | 9% | 4 | ## How are Colgate Optic White’s and Opalescence’s branded searches counted? Brandwave collects information about searches that people make online using Colgate Optic White’s and Opalescence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate Optic White**: Measured on the search terms “colgate optic white paste”, “colgate optic white proseries”, “colgate optic white renewal”, “colgateopticwhite”, “optic white”, “optic white proseries” and “optic white toothpaste”, summed into one figure. - **Opalescence**: Measured on the search terms “bleaching gel opalescence”, “dental whitening opalescence”, “opalescence”, “opalescence bleaching gel”, “opalescence dental bleach”, “opalescence go”, “opalescence teeth bleach”, “opalescence teeth bleaching gel”, “opalescence teeth whitening”, “opalescence teeth whitening gel”, “opalescence white”, “opalescence whitening”, “opalescence whitening gel”, “opalescence whitening toothpaste”, “opalescence whitening trays”, “teeth whitening products opalescence” and “teeth whitening with opalescence”, summed into one figure. - [Colgate Optic White profile](/demand/nz/brands/colgate-optic-white) - [Opalescence profile](/demand/nz/brands/opalescence) - [All teeth whitening brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Colgate Optic White or Opalescence more popular in search? In October 2026, Colgate Optic White had more branded searches than Opalescence among teeth whitening brands in New Zealand. Colgate Optic White had about 3,180 branded searches, while Opalescence had 960. Colgate Optic White made up 29.8% of all teeth whitening brand searches we track, and Opalescence accounted for 9%. ## Cite this page Brandwave. "Colgate Optic White vs Opalescence: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-opalescence This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-opalescence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.