--- title: "Colgate Optic White vs Hismile: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Colgate Optic White or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-hismile" publisher: "Brandwave" --- # Colgate Optic White vs Hismile: Which is more popular by branded search in New Zealand? Which is more popular in search, Colgate Optic White or Hismile? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate Optic White and Hismile - **Competitive set**: Teeth whitening brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Colgate Optic White Share of Search**: 29.9% - **Hismile Share of Search**: 56.2% ## Which is more popular in search, Colgate Optic White or Hismile? - In August 2026, Hismile had more branded searches than Colgate Optic White among teeth whitening brands in New Zealand. Hismile was estimated to have 9.8K branded searches compared to Colgate Optic White’s 5.2K, and held a 56.2% Share of Search versus Colgate Optic White’s 29.9%. - Hismile was ahead of Colgate Optic White in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 13.3% to 29.9%, and its estimated monthly branded searches moved from 1.5K to 5.2K. - Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand moved from 69.2% to 56.2%, and its estimated monthly branded searches moved from 7.7K to 9.8K. ## How did search popularity change for New Zealand teeth whitening brands in August 2026? - In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%. - In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%. ## Month by month | Month | Colgate Optic White estimated searches | Colgate Optic White Share of Search | Colgate Optic White rank | Hismile estimated searches | Hismile Share of Search | Hismile rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 13.3% | 2 | 7.7K | 69.2% | 1 | | Nov 2025 | 1.3K | 8.1% | 3 | 12.2K | 78.1% | 1 | | Dec 2025 | 1K | 10.4% | 3 | 7.1K | 71.1% | 1 | | Jan 2026 | 1.4K | 14% | 3 | 5.9K | 60.2% | 1 | | Feb 2026 | 1.4K | 17.7% | 3 | 3.9K | 49.5% | 1 | | Mar 2026 | 1.8K | 17% | 3 | 6K | 58.6% | 1 | | Apr 2026 | 1.7K | 18.5% | 3 | 5.1K | 56.2% | 1 | | May 2026 | 2.4K | 16% | 2 | 10.1K | 68.8% | 1 | | Jun 2026 | 2.8K | 19.8% | 2 | 8.8K | 63% | 1 | | Jul 2026 | 3.4K | 22.3% | 2 | 8.9K | 58.9% | 1 | | Aug 2026 | 5.2K | 29.9% | 2 | 9.8K | 56.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate Optic White’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate Optic White**: Measured on the search terms “colgate optic white advanced toothpaste”, “colgate optic white mouth wash”, “colgate optic white near me”, “colgate optic white nz”, “colgate optic white paste”, “colgate optic white pro series teeth whitening toothpaste”, “colgate optic white pro series toothpaste”, “colgate optic white pro series whitening toothpaste”, “colgate optic white proseries”, “colgate optic white renewal”, “colgate optic white renewal toothpaste”, “colgate optic white teeth whitening”, “colgate optic white whitening kit”, “colgate optic white whitening strips”, “colgateopticwhite”, “optic white”, “optic white proseries” and “optic white toothpaste”, summed into one figure. - **Hismile**: Measured on the search terms “hi smile”, “hi smile mouthwash”, “hi smile stripes”, “hi smile teeth whitening”, “hi smile teeth whitening strips”, “hi smile toothbrush”, “hi smile white strips”, “hismile”, “hismile au”, “hismile mouthwash”, “hismile near me”, “hismile new zealand”, “hismile nz”, “hismile online”, “hismile pap whitening strips”, “hismile strip”, “hismile teeth whitening”, “hismile teeth whitening strips”, “hismile toothbrush”, “hismile v34”, “hismile white strips”, “hismile whitening”, “hismile whitening kit” and “hismileteeth com”, summed into one figure. - [Colgate Optic White profile](/demand/nz/brands/colgate-optic-white) - [Hismile profile](/demand/nz/brands/hismile) - [All teeth whitening brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Colgate Optic White or Hismile? In August 2026, Hismile had more branded searches than Colgate Optic White among teeth whitening brands in New Zealand. Hismile was estimated to have 9.8K branded searches compared to Colgate Optic White’s 5.2K, and held a 56.2% Share of Search versus Colgate Optic White’s 29.9%. ## Cite this page Brandwave. "Colgate Optic White vs Hismile: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-hismile This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-hismile. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.