--- title: "Colgate Optic White vs Crest 3D White: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Colgate Optic White or Crest 3D White? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-crest-3d-white" publisher: "Brandwave" --- # Colgate Optic White vs Crest 3D White: Which is more popular by branded search in New Zealand? Which is more popular in search, Colgate Optic White or Crest 3D White? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Colgate Optic White and Crest 3D White - **Competitive set**: Teeth whitening brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Colgate Optic White Share of Search**: 29.9% - **Crest 3D White Share of Search**: 9.5% ## Which is more popular in search, Colgate Optic White or Crest 3D White? - In August 2026, Colgate Optic White had more branded searches than Crest 3D White among teeth whitening brands in New Zealand. Colgate Optic White was estimated to have 5.2K branded searches compared to Crest 3D White’s 1.7K, and held a 29.9% Share of Search versus Crest 3D White’s 9.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Crest 3D White took it in November 2025, Colgate Optic White took it in May 2026. - Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 13.3% to 29.9%, and its estimated monthly branded searches moved from 1.5K to 5.2K. - Across the 11 months ending August 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 12.3% to 9.5%, and its estimated monthly branded searches moved from 1.4K to 1.7K. ## How did search popularity change for New Zealand teeth whitening brands in August 2026? - In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%. - In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%. ## Month by month | Month | Colgate Optic White estimated searches | Colgate Optic White Share of Search | Colgate Optic White rank | Crest 3D White estimated searches | Crest 3D White Share of Search | Crest 3D White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 13.3% | 2 | 1.4K | 12.3% | 3 | | Nov 2025 | 1.3K | 8.1% | 3 | 1.4K | 9.3% | 2 | | Dec 2025 | 1K | 10.4% | 3 | 1.2K | 12.5% | 2 | | Jan 2026 | 1.4K | 14% | 3 | 1.9K | 19% | 2 | | Feb 2026 | 1.4K | 17.7% | 3 | 2K | 25.1% | 2 | | Mar 2026 | 1.8K | 17% | 3 | 1.9K | 19% | 2 | | Apr 2026 | 1.7K | 18.5% | 3 | 1.7K | 18.6% | 2 | | May 2026 | 2.4K | 16% | 2 | 1.7K | 11.3% | 3 | | Jun 2026 | 2.8K | 19.8% | 2 | 1.6K | 11.8% | 3 | | Jul 2026 | 3.4K | 22.3% | 2 | 2.2K | 14.5% | 3 | | Aug 2026 | 5.2K | 29.9% | 2 | 1.7K | 9.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Colgate Optic White’s and Crest 3D White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Colgate Optic White**: Measured on the search terms “colgate optic white advanced toothpaste”, “colgate optic white mouth wash”, “colgate optic white near me”, “colgate optic white nz”, “colgate optic white paste”, “colgate optic white pro series teeth whitening toothpaste”, “colgate optic white pro series toothpaste”, “colgate optic white pro series whitening toothpaste”, “colgate optic white proseries”, “colgate optic white renewal”, “colgate optic white renewal toothpaste”, “colgate optic white teeth whitening”, “colgate optic white whitening kit”, “colgate optic white whitening strips”, “colgateopticwhite”, “optic white”, “optic white proseries” and “optic white toothpaste”, summed into one figure. - **Crest 3D White**: Measured on the search terms “crest 3d white”, “crest 3d white atrips”, “crest 3d white professional effects whitestrips”, “crest 3d white teeth whitening”, “crest 3d white teeth whitening strips” and “crest whitening strips”, summed into one figure. - [Colgate Optic White profile](/demand/nz/brands/colgate-optic-white) - [Crest 3D White profile](/demand/nz/brands/crest-3d-white) - [All teeth whitening brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Colgate Optic White or Crest 3D White? In August 2026, Colgate Optic White had more branded searches than Crest 3D White among teeth whitening brands in New Zealand. Colgate Optic White was estimated to have 5.2K branded searches compared to Crest 3D White’s 1.7K, and held a 29.9% Share of Search versus Crest 3D White’s 9.5%. ## Cite this page Brandwave. "Colgate Optic White vs Crest 3D White: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-crest-3d-white This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colgate-optic-white-vs-crest-3d-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.