---
title: "Colenso BBDO vs Ogilvy: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Colenso BBDO or Ogilvy? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/colenso-bbdo-vs-ogilvy"
publisher: "Brandwave"
---

# Colenso BBDO vs Ogilvy: Which is more popular by branded search in New Zealand?

Which is more popular in search, Colenso BBDO or Ogilvy? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Colenso BBDO and Ogilvy
- **Competitive set**: Creative and Integrated Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Colenso BBDO Share of Search**: 4.6%
- **Ogilvy Share of Search**: 3.1%

## Which is more popular in search, Colenso BBDO or Ogilvy?

- In August 2026, Colenso BBDO had more branded searches than Ogilvy among creative and integrated agencies in New Zealand. Colenso BBDO was estimated to have 480 branded searches compared to Ogilvy’s 320, and held a 4.6% Share of Search versus Ogilvy’s 3.1%.
- Colenso BBDO was ahead of Ogilvy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colenso BBDO’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 4.4% to 4.6%, and its estimated monthly branded searches held steady at 480.
- Across the 11 months ending August 2026, Ogilvy’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 4% to 3.1%, and its estimated monthly branded searches moved from 440 to 320.

## How did search popularity change for New Zealand creative and integrated agencies in August 2026?

- In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%.
- In August 2026, Colenso BBDO lost estimated Share of Search among creative and integrated agencies in New Zealand, from 6.4% to 4.6%.
- In August 2026, Ogilvy lost estimated Share of Search among creative and integrated agencies in New Zealand, from 3.8% to 3.1%.

## Month by month

| Month | Colenso BBDO estimated searches | Colenso BBDO Share of Search | Colenso BBDO rank | Ogilvy estimated searches | Ogilvy Share of Search | Ogilvy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 480 | 4.4% | 7 | 440 | 4% | 8 |
| Nov 2025 | 480 | 4.8% | 7 | 350 | 3.5% | 9 |
| Dec 2025 | 320 | 4.1% | 8 | 240 | 3.1% | 10 |
| Jan 2026 | 480 | 5.1% | 4 | 320 | 3.4% | 8 |
| Feb 2026 | 480 | 4.8% | 5 | 290 | 2.9% | 12 |
| Mar 2026 | 720 | 5.7% | 7 | 390 | 3.1% | 12 |
| Apr 2026 | 480 | 4.8% | 8 | 360 | 3.6% | 11 |
| May 2026 | 390 | 4% | 10 | 320 | 3.3% | 12 |
| Jun 2026 | 590 | 5.9% | 6 | 340 | 3.4% | 11 |
| Jul 2026 | 590 | 6.4% | 5 | 350 | 3.8% | 10 |
| Aug 2026 | 480 | 4.6% | 7 | 320 | 3.1% | 11 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Colenso BBDO’s and Ogilvy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Colenso BBDO**: Measured on the search term “Colenso Bbdo”.
- **Ogilvy**: Measured on the search terms “ogilvy”, “ogilvy & mather”, “ogilvy & mather new zealand”, “ogilvy advertising”, “ogilvy agency”, “ogilvy and mather”, “ogilvy and mather nz”, “ogilvy auckland”, “ogilvy new zealand”, “ogilvy nz” and “ogilvy wellington”, summed into one figure.

- [Colenso BBDO profile](/demand/nz/brands/colenso-bbdo)
- [Ogilvy profile](/demand/nz/brands/ogilvy)
- [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Colenso BBDO or Ogilvy?

In August 2026, Colenso BBDO had more branded searches than Ogilvy among creative and integrated agencies in New Zealand. Colenso BBDO was estimated to have 480 branded searches compared to Ogilvy’s 320, and held a 4.6% Share of Search versus Ogilvy’s 3.1%.

## Cite this page

Brandwave. "Colenso BBDO vs Ogilvy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/colenso-bbdo-vs-ogilvy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/colenso-bbdo-vs-ogilvy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.