--- title: "Coleman vs Zempire: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Coleman or Zempire? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coleman-vs-zempire" publisher: "Brandwave" --- # Coleman vs Zempire: Which is more popular by branded search in New Zealand? Which is more popular in search, Coleman or Zempire? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and Zempire - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Coleman Share of Search**: 8.6% - **Zempire Share of Search**: 41.6% ## Which is more popular in search, Coleman or Zempire? - In August 2026, Zempire had more branded searches than Coleman among camping gear brands in New Zealand. Zempire was estimated to have 4.1K branded searches compared to Coleman’s 840, and held a 41.6% Share of Search versus Coleman’s 8.6%. - Zempire was ahead of Coleman in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping gear brands in New Zealand moved from 8.5% to 8.6%, and its estimated monthly branded searches moved from 2K to 840. - Across the 11 months ending August 2026, Zempire’s estimated Share of Search among camping gear brands in New Zealand moved from 46.1% to 41.6%, and its estimated monthly branded searches moved from 10.8K to 4.1K. ## How did search popularity change for New Zealand camping gear brands in August 2026? - In August 2026, Zempire lost estimated Share of Search among camping gear brands in New Zealand, from 45.1% to 41.6%. - Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Zempire estimated searches | Zempire Share of Search | Zempire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 8.5% | 4 | 10.8K | 46.1% | 1 | | Nov 2025 | 3.2K | 10.2% | 4 | 12.8K | 41.2% | 1 | | Dec 2025 | 5.5K | 12.4% | 4 | 18.7K | 42% | 1 | | Jan 2026 | 4.8K | 9.8% | 4 | 22.2K | 45.3% | 1 | | Feb 2026 | 1.8K | 9.6% | 4 | 7.6K | 39.8% | 1 | | Mar 2026 | 1.1K | 9.2% | 4 | 4.6K | 36.9% | 1 | | Apr 2026 | 780 | 8% | 4 | 4K | 40.8% | 1 | | May 2026 | 510 | 8% | 4 | 2.5K | 39.1% | 1 | | Jun 2026 | 490 | 7.8% | 4 | 2.7K | 42.8% | 1 | | Jul 2026 | 630 | 8.5% | 4 | 3.3K | 45.1% | 1 | | Aug 2026 | 840 | 8.6% | 4 | 4.1K | 41.6% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search terms “4 man tent coleman”, “coleman 2 person tent”, “coleman blackout tent”, “coleman camping”, “coleman gazebo”, “coleman gazebo wall”, “coleman kaimai tent”, “coleman pop up tent”, “coleman six man tent” and “coleman tent”, summed into one figure. - **Zempire**: Measured on the search terms “zempire”, “zempire aerobase 3”, “zempire air tent”, “zempire airforce 1”, “zempire airforce 1 v2”, “zempire camping”, “zempire canvas tent”, “zempire chair”, “zempire delta force v2”, “zempire evo”, “zempire evo tl v2”, “zempire evo tm v2”, “zempire evo txl v2”, “zempire fortress v2”, “zempire gazebo”, “zempire inflatable tents”, “zempire mattress”, “zempire monstamat”, “zempire monstamat twin”, “zempire near me”, “zempire new zealand”, “zempire nz”, “zempire online”, “zempire pro tl v2”, “zempire pump”, “zempire shelter” and “zempire tent”, summed into one figure. - [Coleman profile](/demand/nz/brands/coleman) - [Zempire profile](/demand/nz/brands/zempire) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Coleman or Zempire? In August 2026, Zempire had more branded searches than Coleman among camping gear brands in New Zealand. Zempire was estimated to have 4.1K branded searches compared to Coleman’s 840, and held a 41.6% Share of Search versus Coleman’s 8.6%. ## Cite this page Brandwave. "Coleman vs Zempire: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coleman-vs-zempire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coleman-vs-zempire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.