--- title: "Coleman vs Techni Ice: Which is searched more in New Zealand?" description: "Is Coleman or Techni Ice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coleman-vs-techni-ice" publisher: "Brandwave" --- # Coleman vs Techni Ice: Which is searched more in New Zealand? Is Coleman or Techni Ice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and Techni Ice - **Competitive set**: Chilly bin and cooler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coleman Share of Search**: 2.5% - **Techni Ice Share of Search**: 1.7% ## Is Coleman or Techni Ice more popular in search? - In September 2026, Coleman had more branded searches than Techni Ice among chilly bin and cooler brands in New Zealand. Coleman had about 90 branded searches, while Techni Ice had 60. Coleman made up 2.5% of all chilly bin and cooler brand searches we track, and Techni Ice accounted for 1.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Techni Ice took it in May 2026, Coleman took it in June 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among chilly bin and cooler brands in New Zealand moved from 2.1% to 2.5%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, Techni Ice’s share of searches among chilly bin and cooler brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 70 to 60. ## Top chilly bin and cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coleman appeared in all five answers. Techni Ice did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dometic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Icey-Tek | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Igloo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Esky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Techni Ice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chilly bin and cooler brands - Asked ChatGPT "Which chilly bin and cooler brand should I buy in New Zealand?": 1. Icey-Tek, 2. Dometic, 3. YETI, 4. Coleman - Asked ChatGPT "What are the best chilly bin and cooler brands in New Zealand?": 1. YETI, 2. Dometic, 3. Engel, 4. Coleman, 5. Icey-Tek, 6. Igloo - Asked ChatGPT "What's the best chilly bin and cooler brand in New Zealand for camping trips?": 1. Engel, 2. Dometic, 3. Coleman, 4. YETI - Searched Google, AI Overview "best chilly bin nz": 1. Icey-Tek, 2. Dometic, 3. YETI, 4. Coleman - Searched Google, AI Overview "portable cooler nz": 1. YETI, 2. Coleman, 3. Dometic Not named in any answer: Esky and Techni Ice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chilly bin and cooler brands in September 2026? - Estimated monthly branded searches for Techni Ice in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Techni Ice estimated searches | Techni Ice Share of Search | Techni Ice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 2.1% | 5 | 70 | 1.7% | 6 | | Nov 2025 | 210 | 2.6% | 5 | 100 | 1.2% | 6 | | Dec 2025 | 390 | 2.8% | 5 | 140 | 0.99% | 6 | | Jan 2026 | 260 | 3.3% | 5 | 140 | 1.8% | 6 | | Feb 2026 | 110 | 2.4% | 5 | 90 | 1.9% | 6 | | Mar 2026 | 110 | 2.8% | 5 | 70 | 1.8% | 6 | | Apr 2026 | 70 | 2.4% | 5 | 40 | 1.4% | 6 | | May 2026 | 50 | 1.7% | 6 | 60 | 2.1% | 5 | | Jun 2026 | 90 | 3.7% | 5 | 30 | 1.2% | 6 | | Jul 2026 | 50 | 1.8% | 5 | 40 | 1.4% | 7 | | Aug 2026 | 70 | 2.3% | 5 | 50 | 1.6% | 6 | | Sep 2026 | 90 | 2.5% | 5 | 60 | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and Techni Ice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search term “coleman chilly bin”. - **Techni Ice**: Measured on the search terms “techni ice cooler”, “techni ice esky”, “techni ice icebox”, “techniice”, “techniice cooler”, “techniice esky” and “techniice icebox”, summed into one figure. - [Coleman profile](/demand/nz/brands/coleman) - [Techni Ice profile](/demand/nz/brands/techni-ice) - [All chilly bin and cooler brands in New Zealand](/demand/nz/categories/nz-chilly-bin-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or Techni Ice more popular in search? In September 2026, Coleman had more branded searches than Techni Ice among chilly bin and cooler brands in New Zealand. Coleman had about 90 branded searches, while Techni Ice had 60. Coleman made up 2.5% of all chilly bin and cooler brand searches we track, and Techni Ice accounted for 1.7%. ## Cite this page Brandwave. "Coleman vs Techni Ice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/coleman-vs-techni-ice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coleman-vs-techni-ice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.