--- title: "Coleman vs IceMule: Which is searched more in New Zealand?" description: "Is Coleman or IceMule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coleman-vs-icemule" publisher: "Brandwave" --- # Coleman vs IceMule: Which is searched more in New Zealand? Is Coleman or IceMule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpack cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and IceMule - **Competitive set**: Backpack cooler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coleman Share of Search**: 1.6% - **IceMule Share of Search**: 1.6% ## Is Coleman or IceMule more popular in search? - In September 2026, Coleman and IceMule were level in searches among backpack cooler brands in New Zealand, with an estimated 10 branded searches each, at 1.6% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Coleman took it in December 2025, IceMule took it in January 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among backpack cooler brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, IceMule’s share of searches among backpack cooler brands in New Zealand moved from 2.7% to 1.6%, and its estimated monthly branded searches moved from 20 to 10. ## Top backpack cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IceMule appeared in all five answers. Coleman was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IceMule was listed before Coleman in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YETI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | IceMule | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Engel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Igloo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backpack cooler brands - Asked ChatGPT "Which backpack cooler brand should I buy in New Zealand?": 1. YETI, 2. IceMule, 3. Engel - Asked ChatGPT "What are the best backpack cooler brands in New Zealand?": 1. YETI, 2. IceMule, 3. Engel, 4. Coleman - Asked ChatGPT "What's the best backpack cooler brand in New Zealand for picnics and trips?": 1. YETI, 2. Coleman, 3. IceMule - Searched Google, AI Overview "best backpack cooler": 1. IceMule, 2. Coleman - Searched Google, AI Overview "insulated backpack cooler": 1. YETI, 2. IceMule Not named in any answer: Columbia and Igloo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand backpack cooler brands in September 2026? - In September 2026, IceMule lost share of searches among backpack cooler brands in New Zealand, from 2.6% to 1.6%. - In September 2026, Coleman rose from 5th to 4th among backpack cooler brands in New Zealand. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | IceMule estimated searches | IceMule Share of Search | IceMule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1.3% | 6 | 20 | 2.7% | 5 | | Nov 2025 | 10 | 1.1% | 6 | 20 | 2.2% | 5 | | Dec 2025 | 30 | 1.8% | 4 | 20 | 1.2% | 5 | | Jan 2026 | 10 | 0.87% | 5 | 20 | 1.7% | 4 | | Feb 2026 | 10 | 1.4% | 5 | 20 | 2.7% | 4 | | Mar 2026 | 10 | 1.5% | 5 | 20 | 3% | 4 | | Apr 2026 | 0 | 0% | 6 | 10 | 1.4% | 5 | | May 2026 | 0 | 0% | 6 | 20 | 2.7% | 4 | | Jun 2026 | 0 | 0% | 5 | 20 | 2.7% | 4 | | Jul 2026 | 10 | 1.4% | 4 | 10 | 1.4% | 6 | | Aug 2026 | 10 | 1.3% | 5 | 20 | 2.6% | 4 | | Sep 2026 | 10 | 1.6% | 4 | 10 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and IceMule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search term “coleman backpack cooler”. - **IceMule**: Measured on the search terms “icemule” and “icemule cooler”, summed into one figure. - [Coleman profile](/demand/nz/brands/coleman) - [IceMule profile](/demand/nz/brands/icemule) - [All backpack cooler brands in New Zealand](/demand/nz/categories/nz-backpack-cooler-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or IceMule more popular in search? In September 2026, Coleman and IceMule were level in searches among backpack cooler brands in New Zealand, with an estimated 10 branded searches each, at 1.6% of the total each. ## Cite this page Brandwave. "Coleman vs IceMule: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/coleman-vs-icemule This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coleman-vs-icemule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.