--- title: "Coleman vs Engel: Which is searched more in New Zealand?" description: "Is Coleman or Engel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/coleman-vs-engel" publisher: "Brandwave" --- # Coleman vs Engel: Which is searched more in New Zealand? Is Coleman or Engel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Coleman and Engel - **Competitive set**: Chilly bin and cooler brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Coleman Share of Search**: 2.5% - **Engel Share of Search**: 0.85% ## Is Coleman or Engel more popular in search? - In September 2026, Coleman had more branded searches than Engel among chilly bin and cooler brands in New Zealand. Coleman had about 90 branded searches, while Engel had 30. Coleman made up 2.5% of all chilly bin and cooler brand searches we track, and Engel accounted for 0.85%. - Coleman was ahead of Engel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Coleman’s share of searches among chilly bin and cooler brands in New Zealand moved from 2.1% to 2.5%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, Engel’s share of searches among chilly bin and cooler brands in New Zealand moved from 1.2% to 0.85%, and its estimated monthly branded searches moved from 50 to 30. ## Top chilly bin and cooler brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Coleman appeared in all five answers. Engel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coleman was listed before Engel in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dometic | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Icey-Tek | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Igloo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Esky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Techni Ice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chilly bin and cooler brands - Asked ChatGPT "Which chilly bin and cooler brand should I buy in New Zealand?": 1. Icey-Tek, 2. Dometic, 3. YETI, 4. Coleman - Asked ChatGPT "What are the best chilly bin and cooler brands in New Zealand?": 1. YETI, 2. Dometic, 3. Engel, 4. Coleman, 5. Icey-Tek, 6. Igloo - Asked ChatGPT "What's the best chilly bin and cooler brand in New Zealand for camping trips?": 1. Engel, 2. Dometic, 3. Coleman, 4. YETI - Searched Google, AI Overview "best chilly bin nz": 1. Icey-Tek, 2. Dometic, 3. YETI, 4. Coleman - Searched Google, AI Overview "portable cooler nz": 1. YETI, 2. Coleman, 3. Dometic Not named in any answer: Esky and Techni Ice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chilly bin and cooler brands in September 2026? - In September 2026, Engel rose from 8th to 7th among chilly bin and cooler brands in New Zealand. ## Month by month | Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Engel estimated searches | Engel Share of Search | Engel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 2.1% | 5 | 50 | 1.2% | 7 | | Nov 2025 | 210 | 2.6% | 5 | 70 | 0.86% | 7 | | Dec 2025 | 390 | 2.8% | 5 | 50 | 0.35% | 8 | | Jan 2026 | 260 | 3.3% | 5 | 30 | 0.39% | 8 | | Feb 2026 | 110 | 2.4% | 5 | 30 | 0.64% | 8 | | Mar 2026 | 110 | 2.8% | 5 | 30 | 0.76% | 8 | | Apr 2026 | 70 | 2.4% | 5 | 20 | 0.68% | 8 | | May 2026 | 50 | 1.7% | 6 | 20 | 0.7% | 8 | | Jun 2026 | 90 | 3.7% | 5 | 10 | 0.41% | 8 | | Jul 2026 | 50 | 1.8% | 5 | 40 | 1.4% | 6 | | Aug 2026 | 70 | 2.3% | 5 | 20 | 0.65% | 8 | | Sep 2026 | 90 | 2.5% | 5 | 30 | 0.85% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Coleman’s and Engel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Coleman**: Measured on the search term “coleman chilly bin”. - **Engel**: Measured on the search terms “engel cooler”, “engel esky”, “engel freezer” and “engel icebox”, summed into one figure. - [Coleman profile](/demand/nz/brands/coleman) - [Engel profile](/demand/nz/brands/engel) - [All chilly bin and cooler brands in New Zealand](/demand/nz/categories/nz-chilly-bin-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Coleman or Engel more popular in search? In September 2026, Coleman had more branded searches than Engel among chilly bin and cooler brands in New Zealand. Coleman had about 90 branded searches, while Engel had 30. Coleman made up 2.5% of all chilly bin and cooler brand searches we track, and Engel accounted for 0.85%. ## Cite this page Brandwave. "Coleman vs Engel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/coleman-vs-engel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coleman-vs-engel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.