---
title: "Coleman vs Companion: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Coleman or Companion? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/coleman-vs-companion"
publisher: "Brandwave"
---

# Coleman vs Companion: Which is more popular by branded search in New Zealand?

Which is more popular in search, Coleman or Companion? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coleman and Companion
- **Competitive set**: Camping gear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Coleman Share of Search**: 8.6%
- **Companion Share of Search**: 0.2%

## Which is more popular in search, Coleman or Companion?

- In August 2026, Coleman had more branded searches than Companion among camping gear brands in New Zealand. Coleman was estimated to have 840 branded searches compared to Companion’s 20, and held an 8.6% Share of Search versus Companion’s 0.2%.
- Coleman was ahead of Companion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coleman’s estimated Share of Search among camping gear brands in New Zealand moved from 8.5% to 8.6%, and its estimated monthly branded searches moved from 2K to 840.
- Across the 11 months ending August 2026, Companion’s estimated Share of Search among camping gear brands in New Zealand moved from 0.09% to 0.2%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand camping gear brands in August 2026?

- Estimated monthly branded searches for Coleman in New Zealand fell 57.8% over 11 measured months, from 2K to 840 in August 2026.

## Month by month

| Month | Coleman estimated searches | Coleman Share of Search | Coleman rank | Companion estimated searches | Companion Share of Search | Companion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2K | 8.5% | 4 | 20 | 0.09% | 6 |
| Nov 2025 | 3.2K | 10.2% | 4 | 10 | 0.03% | 6 |
| Dec 2025 | 5.5K | 12.4% | 4 | 30 | 0.07% | 6 |
| Jan 2026 | 4.8K | 9.8% | 4 | 20 | 0.04% | 6 |
| Feb 2026 | 1.8K | 9.6% | 4 | 20 | 0.1% | 6 |
| Mar 2026 | 1.1K | 9.2% | 4 | 20 | 0.16% | 6 |
| Apr 2026 | 780 | 8% | 4 | 20 | 0.2% | 6 |
| May 2026 | 510 | 8% | 4 | 20 | 0.31% | 6 |
| Jun 2026 | 490 | 7.8% | 4 | 20 | 0.32% | 6 |
| Jul 2026 | 630 | 8.5% | 4 | 10 | 0.14% | 6 |
| Aug 2026 | 840 | 8.6% | 4 | 20 | 0.2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Coleman’s and Companion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coleman**: Measured on the search terms “4 man tent coleman”, “coleman 2 person tent”, “coleman blackout tent”, “coleman camping”, “coleman gazebo”, “coleman gazebo wall”, “coleman kaimai tent”, “coleman pop up tent”, “coleman six man tent” and “coleman tent”, summed into one figure.
- **Companion**: Measured on the search terms “companion camping” and “companion tent”, summed into one figure.

- [Coleman profile](/demand/nz/brands/coleman)
- [Companion profile](/demand/nz/brands/companion)
- [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Coleman or Companion?

In August 2026, Coleman had more branded searches than Companion among camping gear brands in New Zealand. Coleman was estimated to have 840 branded searches compared to Companion’s 20, and held an 8.6% Share of Search versus Companion’s 0.2%.

## Cite this page

Brandwave. "Coleman vs Companion: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coleman-vs-companion

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coleman-vs-companion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.