---
title: "Coldrite vs Hawke’s Bay Refrigeration: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Coldrite or Hawke’s Bay Refrigeration? Compare estimated monthly branded-search demand and Share of Search inside the Napier heat pump installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/coldrite-vs-hawkes-bay-refrigeration"
publisher: "Brandwave"
---

# Coldrite vs Hawke’s Bay Refrigeration: Which is more popular by branded search in New Zealand?

Which is more popular in search, Coldrite or Hawke’s Bay Refrigeration? Compare estimated monthly branded-search demand and Share of Search inside the Napier heat pump installers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coldrite and Hawke’s Bay Refrigeration
- **Competitive set**: Napier heat pump installers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Coldrite Share of Search**: 60%
- **Hawke’s Bay Refrigeration Share of Search**: 33.3%

## Which is more popular in search, Coldrite or Hawke’s Bay Refrigeration?

- In August 2026, Coldrite had more branded searches than Hawke’s Bay Refrigeration among napier heat pump installers in New Zealand. Coldrite was estimated to have 90 branded searches compared to Hawke’s Bay Refrigeration’s 50, and held a 60% Share of Search versus Hawke’s Bay Refrigeration’s 33.3%.
- Coldrite was ahead of Hawke’s Bay Refrigeration in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coldrite’s estimated Share of Search among napier heat pump installers in New Zealand held steady at 60%, and its estimated monthly branded searches held steady at 90.
- Across the 11 months ending August 2026, Hawke’s Bay Refrigeration’s estimated Share of Search among napier heat pump installers in New Zealand moved from 26.7% to 33.3%, and its estimated monthly branded searches moved from 40 to 50.

## How did search popularity change for New Zealand napier heat pump installers in August 2026?

- In August 2026, Hawke’s Bay Refrigeration gained estimated Share of Search among napier heat pump installers in New Zealand, from 28.6% to 33.3%.
- In August 2026, Coldrite gained estimated Share of Search among napier heat pump installers in New Zealand, from 57.1% to 60%.

## Month by month

| Month | Coldrite estimated searches | Coldrite Share of Search | Coldrite rank | Hawke’s Bay Refrigeration estimated searches | Hawke’s Bay Refrigeration Share of Search | Hawke’s Bay Refrigeration rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 60% | 1 | 40 | 26.7% | 2 |
| Nov 2025 | 70 | 58.3% | 1 | 40 | 33.3% | 2 |
| Dec 2025 | 60 | 50% | 1 | 40 | 33.3% | 2 |
| Jan 2026 | 60 | 50% | 1 | 40 | 33.3% | 2 |
| Feb 2026 | 90 | 56.3% | 1 | 50 | 31.3% | 2 |
| Mar 2026 | 70 | 50% | 1 | 50 | 35.7% | 2 |
| Apr 2026 | 60 | 46.2% | 1 | 50 | 38.5% | 2 |
| May 2026 | 70 | 50% | 1 | 60 | 42.9% | 2 |
| Jun 2026 | 70 | 53.8% | 1 | 40 | 30.8% | 2 |
| Jul 2026 | 80 | 57.1% | 1 | 40 | 28.6% | 2 |
| Aug 2026 | 90 | 60% | 1 | 50 | 33.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Coldrite’s and Hawke’s Bay Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coldrite**: Measured on the search terms “coldrite”, “coldrite hawkes bay”, “coldrite nz” and “coldrite refrigeration”, summed into one figure.
- **Hawke’s Bay Refrigeration**: Measured on the search terms “hawke's bay refrigeration”, “hawke’s bay refrigeration”, “hawkes bay refrigeration” and “hawkes bay refrigeration nz”, summed into one figure.

- [Coldrite profile](/demand/nz/brands/coldrite)
- [Hawke’s Bay Refrigeration profile](/demand/nz/brands/hawkes-bay-refrigeration)
- [All napier heat pump installers in New Zealand](/demand/nz/locations/napier/heat-pump-installers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Coldrite or Hawke’s Bay Refrigeration?

In August 2026, Coldrite had more branded searches than Hawke’s Bay Refrigeration among napier heat pump installers in New Zealand. Coldrite was estimated to have 90 branded searches compared to Hawke’s Bay Refrigeration’s 50, and held a 60% Share of Search versus Hawke’s Bay Refrigeration’s 33.3%.

## Cite this page

Brandwave. "Coldrite vs Hawke’s Bay Refrigeration: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coldrite-vs-hawkes-bay-refrigeration

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coldrite-vs-hawkes-bay-refrigeration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.