---
title: "Coldrex vs Vicks: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Coldrex or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/coldrex-vs-vicks"
publisher: "Brandwave"
---

# Coldrex vs Vicks: Which is more popular by branded search in New Zealand?

Which is more popular in search, Coldrex or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coldrex and Vicks
- **Competitive set**: Cold and flu brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Coldrex Share of Search**: 1.1%
- **Vicks Share of Search**: 18.9%

## Which is more popular in search, Coldrex or Vicks?

- In August 2026, Vicks had more branded searches than Coldrex among cold and flu brands in New Zealand. Vicks was estimated to have 6.3K branded searches compared to Coldrex’s 370, and held an 18.9% Share of Search versus Coldrex’s 1.1%.
- Vicks was ahead of Coldrex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coldrex’s estimated Share of Search among cold and flu brands in New Zealand moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 240 to 370.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among cold and flu brands in New Zealand moved from 17.8% to 18.9%, and its estimated monthly branded searches moved from 2.5K to 6.3K.

## How did search popularity change for New Zealand cold and flu brands in August 2026?

- Coldrex’s estimated Share of Search among cold and flu brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.1% in August 2026.
- Estimated monthly branded searches for Vicks in New Zealand rose 153% over 11 measured months, from 2.5K to 6.3K in August 2026.

## Month by month

| Month | Coldrex estimated searches | Coldrex Share of Search | Coldrex rank | Vicks estimated searches | Vicks Share of Search | Vicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 1.7% | 5 | 2.5K | 17.8% | 4 |
| Nov 2025 | 110 | 1.1% | 5 | 2.1K | 20.3% | 4 |
| Dec 2025 | 140 | 1.4% | 5 | 2.1K | 21.4% | 3 |
| Jan 2026 | 100 | 1.2% | 5 | 1.8K | 21.1% | 3 |
| Feb 2026 | 160 | 1.4% | 5 | 2.3K | 20.5% | 4 |
| Mar 2026 | 250 | 1.5% | 5 | 2.8K | 17.3% | 4 |
| Apr 2026 | 230 | 1.8% | 5 | 2.5K | 20.1% | 4 |
| May 2026 | 390 | 2% | 5 | 4K | 20.6% | 4 |
| Jun 2026 | 330 | 1.7% | 5 | 4K | 20.1% | 4 |
| Jul 2026 | 360 | 1.5% | 5 | 4.6K | 18.9% | 4 |
| Aug 2026 | 370 | 1.1% | 5 | 6.3K | 18.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Coldrex’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coldrex**: Measured on the search terms “coldrex”, “coldrex cold and flu”, “coldrex cough” and “coldrex day and night”, summed into one figure.
- **Vicks**: Measured on the search terms “vicks cold and flu”, “vicks cough”, “vicks cough syrup 44”, “vicks inhaler”, “vicks lozenges”, “vicks sore throat”, “vicks vaporub”, “vicks vaporub newborn”, “vicks vaporub nz” and “vicks vaporub toenail fungus”, summed into one figure.

- [Coldrex profile](/demand/nz/brands/coldrex)
- [Vicks profile](/demand/nz/brands/vicks)
- [All cold and flu brands in New Zealand](/demand/nz/categories/nz-cold-and-flu-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Coldrex or Vicks?

In August 2026, Vicks had more branded searches than Coldrex among cold and flu brands in New Zealand. Vicks was estimated to have 6.3K branded searches compared to Coldrex’s 370, and held an 18.9% Share of Search versus Coldrex’s 1.1%.

## Cite this page

Brandwave. "Coldrex vs Vicks: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coldrex-vs-vicks

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coldrex-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.