---
title: "Coldrex vs Strepsils: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Coldrex or Strepsils? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/coldrex-vs-strepsils"
publisher: "Brandwave"
---

# Coldrex vs Strepsils: Which is more popular by branded search in New Zealand?

Which is more popular in search, Coldrex or Strepsils? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Coldrex and Strepsils
- **Competitive set**: Cold and flu brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Coldrex Share of Search**: 1.1%
- **Strepsils Share of Search**: 23.2%

## Which is more popular in search, Coldrex or Strepsils?

- In August 2026, Strepsils had more branded searches than Coldrex among cold and flu brands in New Zealand. Strepsils was estimated to have 7.7K branded searches compared to Coldrex’s 370, and held a 23.2% Share of Search versus Coldrex’s 1.1%.
- Strepsils was ahead of Coldrex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Coldrex’s estimated Share of Search among cold and flu brands in New Zealand moved from 1.7% to 1.1%, and its estimated monthly branded searches moved from 240 to 370.
- Across the 11 months ending August 2026, Strepsils’ estimated Share of Search among cold and flu brands in New Zealand moved from 24.1% to 23.2%, and its estimated monthly branded searches moved from 3.4K to 7.7K.

## How did search popularity change for New Zealand cold and flu brands in August 2026?

- In August 2026, Strepsils gained estimated Share of Search among cold and flu brands in New Zealand, from 21% to 23.2%.
- Coldrex’s estimated Share of Search among cold and flu brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.1% in August 2026.

## Month by month

| Month | Coldrex estimated searches | Coldrex Share of Search | Coldrex rank | Strepsils estimated searches | Strepsils Share of Search | Strepsils rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 1.7% | 5 | 3.4K | 24.1% | 2 |
| Nov 2025 | 110 | 1.1% | 5 | 2.3K | 22.3% | 2 |
| Dec 2025 | 140 | 1.4% | 5 | 2.3K | 22.9% | 2 |
| Jan 2026 | 100 | 1.2% | 5 | 2.1K | 24% | 2 |
| Feb 2026 | 160 | 1.4% | 5 | 2.7K | 23.9% | 2 |
| Mar 2026 | 250 | 1.5% | 5 | 4.1K | 25.5% | 2 |
| Apr 2026 | 230 | 1.8% | 5 | 2.8K | 22% | 3 |
| May 2026 | 390 | 2% | 5 | 4.1K | 20.9% | 3 |
| Jun 2026 | 330 | 1.7% | 5 | 4.3K | 21.6% | 3 |
| Jul 2026 | 360 | 1.5% | 5 | 5.1K | 21% | 3 |
| Aug 2026 | 370 | 1.1% | 5 | 7.7K | 23.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Coldrex’s and Strepsils’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Coldrex**: Measured on the search terms “coldrex”, “coldrex cold and flu”, “coldrex cough” and “coldrex day and night”, summed into one figure.
- **Strepsils**: Measured on the search terms “anaesthetic strepsils”, “blocked nose strepsils”, “blue strepsils”, “strepsils”, “strepsils and sore throat”, “strepsils cold and flu”, “strepsils cough”, “strepsils honey lemon”, “strepsils lemon”, “strepsils lozenges”, “strepsils near me”, “strepsils nz”, “strepsils orange”, “strepsils pak n save”, “strepsils plus”, “strepsils sugarfree”, “strepsils throat lozenges” and “strepsils woolies”, summed into one figure.

- [Coldrex profile](/demand/nz/brands/coldrex)
- [Strepsils profile](/demand/nz/brands/strepsils)
- [All cold and flu brands in New Zealand](/demand/nz/categories/nz-cold-and-flu-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Coldrex or Strepsils?

In August 2026, Strepsils had more branded searches than Coldrex among cold and flu brands in New Zealand. Strepsils was estimated to have 7.7K branded searches compared to Coldrex’s 370, and held a 23.2% Share of Search versus Coldrex’s 1.1%.

## Cite this page

Brandwave. "Coldrex vs Strepsils: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/coldrex-vs-strepsils

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/coldrex-vs-strepsils. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.