--- title: "Cold Power vs Persil: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Cold Power or Persil? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cold-power-vs-persil" publisher: "Brandwave" --- # Cold Power vs Persil: Which is more popular by branded search in New Zealand? Which is more popular in search, Cold Power or Persil? Compare estimated monthly branded-search demand and Share of Search inside the Laundry detergent brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cold Power and Persil - **Competitive set**: Laundry detergent brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Cold Power Share of Search**: 3.5% - **Persil Share of Search**: 39.9% ## Which is more popular in search, Cold Power or Persil? - In August 2026, Persil had more branded searches than Cold Power among laundry detergent brands in New Zealand. Persil was estimated to have 7.4K branded searches compared to Cold Power’s 650, and held a 39.9% Share of Search versus Cold Power’s 3.5%. - Persil was ahead of Cold Power in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Cold Power’s estimated Share of Search among laundry detergent brands in New Zealand moved from 3% to 3.5%, and its estimated monthly branded searches moved from 420 to 650. - Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand moved from 36.1% to 39.9%, and its estimated monthly branded searches moved from 5K to 7.4K. ## How did search popularity change for New Zealand laundry detergent brands in August 2026? - In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%. - In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%. ## Month by month | Month | Cold Power estimated searches | Cold Power Share of Search | Cold Power rank | Persil estimated searches | Persil Share of Search | Persil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 420 | 3% | 4 | 5K | 36.1% | 2 | | Nov 2025 | 410 | 2.7% | 4 | 4.9K | 32% | 2 | | Dec 2025 | 400 | 3.2% | 4 | 4.6K | 36.7% | 2 | | Jan 2026 | 490 | 3.2% | 4 | 5.9K | 38.6% | 2 | | Feb 2026 | 440 | 3.4% | 4 | 4.6K | 36.2% | 2 | | Mar 2026 | 480 | 3.3% | 4 | 5.7K | 38.9% | 2 | | Apr 2026 | 470 | 3.2% | 4 | 5.4K | 36.8% | 2 | | May 2026 | 510 | 3.5% | 4 | 5.3K | 36% | 2 | | Jun 2026 | 500 | 3.3% | 4 | 5.7K | 37.7% | 2 | | Jul 2026 | 780 | 4.5% | 4 | 6.8K | 39.2% | 2 | | Aug 2026 | 650 | 3.5% | 4 | 7.4K | 39.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Cold Power’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cold Power**: Measured on the search terms “cold power”, “cold power detergent”, “cold power laundry detergent”, “cold power laundry liquid”, “cold power liquid”, “cold power nz”, “cold power sensitive” and “coldpower”, summed into one figure. - **Persil**: Measured on the search terms “laundry persil”, “pak n save persil”, “persil”, “persil 2kg”, “persil 4kg”, “persil 4l”, “persil 5 kg”, “persil 6kg”, “persil detergent”, “persil expert”, “persil gold”, “persil laundry liquid”, “persil near me”, “persil nz”, “persil online”, “persil pak n save”, “persil ultimate” and “persil ultimate 4kg”, summed into one figure. - [Cold Power profile](/demand/nz/brands/cold-power) - [Persil profile](/demand/nz/brands/persil) - [All laundry detergent brands in New Zealand](/demand/nz/categories/nz-laundry-detergent-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Cold Power or Persil? In August 2026, Persil had more branded searches than Cold Power among laundry detergent brands in New Zealand. Persil was estimated to have 7.4K branded searches compared to Cold Power’s 650, and held a 39.9% Share of Search versus Cold Power’s 3.5%. ## Cite this page Brandwave. "Cold Power vs Persil: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/cold-power-vs-persil This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cold-power-vs-persil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.