--- title: "Cognism vs LinkedIn Sales Navigator: Which is searched more in New Zealand?" description: "Is Cognism or LinkedIn Sales Navigator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cognism-vs-linkedin-sales-navigator" publisher: "Brandwave" --- # Cognism vs LinkedIn Sales Navigator: Which is searched more in New Zealand? Is Cognism or LinkedIn Sales Navigator more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B sales intelligence platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cognism and LinkedIn Sales Navigator - **Competitive set**: B2B sales intelligence platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cognism Share of Search**: 2.1% - **LinkedIn Sales Navigator Share of Search**: 4.9% ## Is Cognism or LinkedIn Sales Navigator more popular in search? - In September 2026, LinkedIn Sales Navigator had more branded searches than Cognism among B2B sales intelligence platforms in New Zealand. LinkedIn Sales Navigator had about 70 branded searches, while Cognism had 30. LinkedIn Sales Navigator made up 4.9% of all B2B sales intelligence platform searches we track, and Cognism accounted for 2.1%. - LinkedIn Sales Navigator was ahead of Cognism in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cognism’s share of searches among B2B sales intelligence platforms in New Zealand moved from 4.1% to 2.1%, and its estimated monthly branded searches moved from 70 to 30. - Across the 12 months ending September 2026, LinkedIn Sales Navigator’s share of searches among B2B sales intelligence platforms in New Zealand moved from 8.2% to 4.9%, and its estimated monthly branded searches moved from 140 to 70. ## Top B2B sales intelligence platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, LinkedIn Sales Navigator appeared in all five answers. Cognism was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LinkedIn Sales Navigator was listed before Cognism in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cognism | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 6th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about B2B sales intelligence platforms - Asked ChatGPT "Which B2B sales intelligence platform should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. ZoomInfo - Asked ChatGPT "What are the best B2B sales intelligence platforms in New Zealand?": 1. Firmable, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. ZoomInfo, 6. Lusha - Asked ChatGPT "What's the best B2B sales intelligence platform in New Zealand for a sales team?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. Cognism, 4. ZoomInfo - Searched Google, AI Overview "b2b sales intelligence platforms": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Lusha - Searched Google, AI Overview "b2b lead generation software": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Cognism Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B sales intelligence platforms in September 2026? - In September 2026, Cognism lost share of searches among B2B sales intelligence platforms in New Zealand, from 2.9% to 2.1%. - Estimated monthly branded searches for LinkedIn Sales Navigator in New Zealand fell 50% over 12 measured months, from 140 to 70 in September 2026. ## Month by month | Month | Cognism estimated searches | Cognism Share of Search | Cognism rank | LinkedIn Sales Navigator estimated searches | LinkedIn Sales Navigator Share of Search | LinkedIn Sales Navigator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 4.1% | 6 | 140 | 8.2% | 5 | | Nov 2025 | 40 | 2.3% | 6 | 90 | 5.1% | 5 | | Dec 2025 | 30 | 2.4% | 6 | 70 | 5.5% | 5 | | Jan 2026 | 40 | 2.2% | 6 | 110 | 5.9% | 5 | | Feb 2026 | 40 | 2.4% | 6 | 110 | 6.6% | 5 | | Mar 2026 | 40 | 1.9% | 6 | 110 | 5.3% | 5 | | Apr 2026 | 30 | 1.8% | 6 | 90 | 5.4% | 5 | | May 2026 | 30 | 1.8% | 6 | 90 | 5.5% | 5 | | Jun 2026 | 30 | 1.9% | 6 | 90 | 5.6% | 5 | | Jul 2026 | 30 | 2.1% | 6 | 90 | 6.3% | 5 | | Aug 2026 | 40 | 2.9% | 6 | 70 | 5% | 5 | | Sep 2026 | 30 | 2.1% | 6 | 70 | 4.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Cognism’s and LinkedIn Sales Navigator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cognism**: Measured on the search term “cognism”. - **LinkedIn Sales Navigator**: Measured on the search term “sales navigator”. - [Cognism profile](/demand/nz/brands/cognism) - [LinkedIn Sales Navigator profile](/demand/nz/brands/linkedin-sales-navigator) - [All B2B sales intelligence platforms in New Zealand](/demand/nz/categories/nz-b2b-sales-intelligence-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cognism or LinkedIn Sales Navigator more popular in search? In September 2026, LinkedIn Sales Navigator had more branded searches than Cognism among B2B sales intelligence platforms in New Zealand. LinkedIn Sales Navigator had about 70 branded searches, while Cognism had 30. LinkedIn Sales Navigator made up 4.9% of all B2B sales intelligence platform searches we track, and Cognism accounted for 2.1%. ## Cite this page Brandwave. "Cognism vs LinkedIn Sales Navigator: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cognism-vs-linkedin-sales-navigator This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cognism-vs-linkedin-sales-navigator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.