--- title: "Cognism vs Katalyst Business: Which is searched more in New Zealand?" description: "Is Cognism or Katalyst Business more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/cognism-vs-katalyst-business" publisher: "Brandwave" --- # Cognism vs Katalyst Business: Which is searched more in New Zealand? Is Cognism or Katalyst Business more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cognism and Katalyst Business - **Competitive set**: B2B contact data providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cognism Share of Search**: 1.7% - **Katalyst Business Share of Search**: 1.1% ## Is Cognism or Katalyst Business more popular in search? - In September 2026, Cognism had more branded searches than Katalyst Business among B2B contact data providers in New Zealand. Cognism had about 30 branded searches, while Katalyst Business had 20. Cognism made up 1.7% of all B2B contact data provider searches we track, and Katalyst Business accounted for 1.1%. - Cognism was ahead of Katalyst Business in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cognism’s share of searches among B2B contact data providers in New Zealand moved from 3.6% to 1.7%, and its estimated monthly branded searches moved from 70 to 30. - Across the 12 months ending September 2026, Katalyst Business’ share of searches among B2B contact data providers in New Zealand moved from 1.6% to 1.1%, and its estimated monthly branded searches moved from 30 to 20. ## Top B2B contact data providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Katalyst Business was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cognism was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Katalyst Business was listed before Cognism in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dun & Bradstreet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Katalyst Business | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lusha | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about B2B contact data providers - Asked ChatGPT "Which B2B contact data provider should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. Dun & Bradstreet, 4. Lusha, 5. ZoomInfo - Asked ChatGPT "What are the best B2B contact data providers in New Zealand?": 1. Apollo, 2. Katalyst Business, 3. ZoomInfo, 4. Lusha - Asked ChatGPT "What's the best B2B contact data provider in New Zealand for sales prospecting?": 1. Firmable, 2. Apollo, 3. Katalyst Business, 4. ZoomInfo - Searched Google, AI Overview "b2b contact data providers": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Lusha - Searched Google, AI Overview "company data provider": 1. Dun & Bradstreet, 2. Apollo, 3. ZoomInfo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B contact data providers in September 2026? - In September 2026, Cognism lost share of searches among B2B contact data providers in New Zealand, from 2.3% to 1.7%. - In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%. ## Month by month | Month | Cognism estimated searches | Cognism Share of Search | Cognism rank | Katalyst Business estimated searches | Katalyst Business Share of Search | Katalyst Business rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 3.6% | 6 | 30 | 1.6% | 7 | | Nov 2025 | 40 | 2% | 6 | 20 | 1% | 7 | | Dec 2025 | 30 | 2% | 6 | 10 | 0.68% | 7 | | Jan 2026 | 40 | 1.9% | 6 | 10 | 0.47% | 7 | | Feb 2026 | 40 | 1.6% | 6 | 20 | 0.81% | 7 | | Mar 2026 | 40 | 1.6% | 6 | 20 | 0.81% | 7 | | Apr 2026 | 30 | 1.5% | 6 | 20 | 1% | 7 | | May 2026 | 30 | 1.6% | 6 | 10 | 0.55% | 7 | | Jun 2026 | 30 | 1.6% | 6 | 10 | 0.54% | 7 | | Jul 2026 | 30 | 1.8% | 6 | 20 | 1.2% | 7 | | Aug 2026 | 40 | 2.3% | 6 | 30 | 1.7% | 7 | | Sep 2026 | 30 | 1.7% | 6 | 20 | 1.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Cognism’s and Katalyst Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cognism**: Measured on the search term “cognism”. - **Katalyst Business**: Measured on the search term “katalyst business”. - [Cognism profile](/demand/nz/brands/cognism) - [Katalyst Business profile](/demand/nz/brands/katalyst-business) - [All B2B contact data providers in New Zealand](/demand/nz/categories/nz-b2b-contact-data-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cognism or Katalyst Business more popular in search? In September 2026, Cognism had more branded searches than Katalyst Business among B2B contact data providers in New Zealand. Cognism had about 30 branded searches, while Katalyst Business had 20. Cognism made up 1.7% of all B2B contact data provider searches we track, and Katalyst Business accounted for 1.1%. ## Cite this page Brandwave. "Cognism vs Katalyst Business: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/cognism-vs-katalyst-business This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/cognism-vs-katalyst-business. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.