--- title: "Codecademy vs Scratch: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Codecademy or Scratch? Compare estimated monthly branded-search demand and Share of Search inside the Coding practice platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/codecademy-vs-scratch" publisher: "Brandwave" --- # Codecademy vs Scratch: Which is more popular by branded search in New Zealand? Which is more popular in search, Codecademy or Scratch? Compare estimated monthly branded-search demand and Share of Search inside the Coding practice platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Codecademy and Scratch - **Competitive set**: Coding practice platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Codecademy Share of Search**: 19.2% - **Scratch Share of Search**: 28.4% ## Which is more popular in search, Codecademy or Scratch? - In August 2026, Scratch had more branded searches than Codecademy among coding practice platforms in New Zealand. Scratch was estimated to have 1.3K branded searches compared to Codecademy’s 900, and held a 28.4% Share of Search versus Codecademy’s 19.2%. - The lead changed hands 2 times in the 11 months ending August 2026: Codecademy took it in January 2026, Scratch took it in March 2026. - Across the 11 months ending August 2026, Codecademy’s estimated Share of Search among coding practice platforms in New Zealand moved from 21.5% to 19.2%, and its estimated monthly branded searches moved from 1.3K to 900. - Across the 11 months ending August 2026, Scratch’s estimated Share of Search among coding practice platforms in New Zealand moved from 35.6% to 28.4%, and its estimated monthly branded searches moved from 2.2K to 1.3K. ## How did search popularity change for New Zealand coding practice platforms in August 2026? - In August 2026, Scratch gained estimated Share of Search among coding practice platforms in New Zealand, from 27.1% to 28.4%. - In August 2026, Codecademy lost estimated Share of Search among coding practice platforms in New Zealand, from 20.1% to 19.2%. ## Month by month | Month | Codecademy estimated searches | Codecademy Share of Search | Codecademy rank | Scratch estimated searches | Scratch Share of Search | Scratch rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 21.5% | 3 | 2.2K | 35.6% | 1 | | Nov 2025 | 1K | 18.8% | 3 | 1.6K | 30.4% | 2 | | Dec 2025 | 890 | 21.3% | 3 | 940 | 22.5% | 2 | | Jan 2026 | 1K | 24.6% | 2 | 370 | 8.9% | 4 | | Feb 2026 | 1.9K | 35.1% | 1 | 990 | 18.2% | 3 | | Mar 2026 | 1.3K | 19.8% | 3 | 2.3K | 34.8% | 1 | | Apr 2026 | 1K | 20.8% | 3 | 1.3K | 27% | 2 | | May 2026 | 890 | 15% | 3 | 2.2K | 36.8% | 1 | | Jun 2026 | 1K | 15.6% | 3 | 2.6K | 40.1% | 1 | | Jul 2026 | 900 | 20.1% | 3 | 1.2K | 27.1% | 2 | | Aug 2026 | 900 | 19.2% | 3 | 1.3K | 28.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Codecademy’s and Scratch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Codecademy**: Measured on the search terms “codecademy”, “codecademy coding challenges”, “codecademy coding practice”, “codecademy com”, “codecademy near me” and “codecademy online”, summed into one figure. - **Scratch**: Measured on the search terms “scratch coding”, “scratch coding challenges” and “scratch mit”, summed into one figure. - [Codecademy profile](/demand/nz/brands/codecademy) - [Scratch profile](/demand/nz/brands/scratch) - [All coding practice platforms in New Zealand](/demand/nz/categories/nz-coding-practice-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Codecademy or Scratch? In August 2026, Scratch had more branded searches than Codecademy among coding practice platforms in New Zealand. Scratch was estimated to have 1.3K branded searches compared to Codecademy’s 900, and held a 28.4% Share of Search versus Codecademy’s 19.2%. ## Cite this page Brandwave. "Codecademy vs Scratch: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/codecademy-vs-scratch This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/codecademy-vs-scratch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.