---
title: "CodeBlue vs Phocal Communications: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, CodeBlue or Phocal Communications? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua it support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/codeblue-vs-phocal-communications"
publisher: "Brandwave"
---

# CodeBlue vs Phocal Communications: Which is more popular by branded search in New Zealand?

Which is more popular in search, CodeBlue or Phocal Communications? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua it support companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CodeBlue and Phocal Communications
- **Competitive set**: Rotorua it support companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **CodeBlue Share of Search**: 60.9%
- **Phocal Communications Share of Search**: 4.5%

## Which is more popular in search, CodeBlue or Phocal Communications?

- In August 2026, CodeBlue had more branded searches than Phocal Communications among rotorua it support companies in New Zealand. CodeBlue was estimated to have 670 branded searches compared to Phocal Communications’ 50, and held a 60.9% Share of Search versus Phocal Communications’ 4.5%.
- CodeBlue was ahead of Phocal Communications in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among rotorua it support companies in New Zealand moved from 59.3% to 60.9%, and its estimated monthly branded searches moved from 730 to 670.
- Across the 11 months ending August 2026, Phocal Communications’ estimated Share of Search among rotorua it support companies in New Zealand moved from 4.9% to 4.5%, and its estimated monthly branded searches moved from 60 to 50.

## How did search popularity change for New Zealand rotorua it support companies in August 2026?

- In August 2026, CodeBlue gained estimated Share of Search among rotorua it support companies in New Zealand, from 57.6% to 60.9%.
- In August 2026, Phocal Communications gained estimated Share of Search among rotorua it support companies in New Zealand, from 4% to 4.5%.

## Month by month

| Month | CodeBlue estimated searches | CodeBlue Share of Search | CodeBlue rank | Phocal Communications estimated searches | Phocal Communications Share of Search | Phocal Communications rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 730 | 59.3% | 1 | 60 | 4.9% | 3 |
| Nov 2025 | 710 | 62.3% | 1 | 50 | 4.4% | 3 |
| Dec 2025 | 560 | 60.2% | 1 | 40 | 4.3% | 4 |
| Jan 2026 | 600 | 57.7% | 1 | 50 | 4.8% | 3 |
| Feb 2026 | 640 | 56.6% | 1 | 40 | 3.5% | 3 |
| Mar 2026 | 890 | 65.4% | 1 | 60 | 4.4% | 3 |
| Apr 2026 | 600 | 61.2% | 1 | 40 | 4.1% | 4 |
| May 2026 | 590 | 61.5% | 1 | 30 | 3.1% | 4 |
| Jun 2026 | 630 | 58.9% | 1 | 40 | 3.7% | 4 |
| Jul 2026 | 570 | 57.6% | 1 | 40 | 4% | 3 |
| Aug 2026 | 670 | 60.9% | 1 | 50 | 4.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CodeBlue’s and Phocal Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure.
- **Phocal Communications**: Measured on the search terms “phocal” and “phocal communications”, summed into one figure.

- [CodeBlue profile](/demand/nz/brands/codeblue)
- [Phocal Communications profile](/demand/nz/brands/phocal-communications)
- [All rotorua it support companies in New Zealand](/demand/nz/categories/nz-rotorua-it-support-companies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CodeBlue or Phocal Communications?

In August 2026, CodeBlue had more branded searches than Phocal Communications among rotorua it support companies in New Zealand. CodeBlue was estimated to have 670 branded searches compared to Phocal Communications’ 50, and held a 60.9% Share of Search versus Phocal Communications’ 4.5%.

## Cite this page

Brandwave. "CodeBlue vs Phocal Communications: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/codeblue-vs-phocal-communications

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/codeblue-vs-phocal-communications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.